via press release:
DISCOVERY CHANNEL’S MAY 19 PREMIERE OF NORTH AMERICA GRABS 3.4 MILLION VIEWERS
NORTH AMERICA Premiere Dominates as Highest Rated Discovery Channel Natural History Telecast Since LIFE
Last night’s premiere of NORTH AMERICA earned a 2.02 HH/1.47 P25-54, 1.67 M25-54 rating and delivered 3.4 million viewers P2+. The premiere of NORTH AMERICA stands as the highest rated natural history telecast across key demos, including P25-54, since LIFE premiered on March 21, 2010.
Earning a 1.47 P25-54 AA%, the NORTH AMERICA premiere was up +133% vs. the January 8, 2013 premiere of AFRICA (0.63 P25-54 AA%), and was up +7% vs. the March 18, 2012 premiere of FROZEN PLANET (1.37 P25-54 AA%).
For many of us, North America is our home. We live in this extraordinary continent each and every day. If you think you know North America, you can think again. NORTH AMERICA is antelevision event. Discovery Channel turns the lens toward its homeland and captures a land where life collides with hostile, untamed wilderness in the most diverse, deadly environment on Earth. Discovery is proud to have actor Tom Selleck serving as narrator. A wonderful story teller and the perfect complement to this landmark seven part series, Selleck’s career and voice represent the “true grit” spirit that many associate with the Americas.
NORTH AMERICA viewers are invited to follow Discovery Channel on Facebook and @Discovery on Twitter using #NorthAmerica to join the conversation.
A new episode of NORTH AMERICA, “Learn Young or Die”, will air on Discovery on Sunday, May 26 at 9PM ET/PT.
Source: Nielsen. NHI Calendar. 5/19/13. Live+SD AA% and AA (000).