Live+7 DVR Ratings: ‘The Big Bang Theory’ Again Leads Adults 18-49 Ratings Increase & Tops Total Viewership Gains; ‘Smash’ Earns Biggest Percentage Increase in Week 32



The Big Bang Theory The Tenure Turbulence

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the thirty-second week  of the 2012-2013 season (April 29-May 5), The Big Bang Theory topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Smash topped the % adults 18-49 ratings increase from DVR viewing, adding 120% to its Live+Same Day adults 18-49 ratings.

The Big Bang Theory led total Viewership gains, adding 5.023 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-05/02 CBS 4.9 7.2 2.3 47%
MODERN FAMILY-05/01 ABC 3.6 5.8 2.2 61%
GREY’S ANATOMY-05/02 ABC 3.0 4.5 1.5 50%
REVOLUTION-04/29 NBC 1.8 3.3 1.5 83%
FOLLOWING, THE-04/29 FOX 2.7 4.1 1.4 52%
CRIMINAL MINDS-05/01 CBS 2.4 3.7 1.3 54%
ELEMENTARY-05/02 CBS 2.0 3.3 1.3 65%
NEW GIRL-04/30 FOX 2.0 3.3 1.3 65%
GRIMM-04/30 NBC 1.9 3.1 1.2 63%
HOW I MET YOUR MOTHER-04/29 CBS 2.7 3.7 1.0 37%
CSI-05/01 CBS 1.9 2.9 1.0 53%
GLEE-05/02 FOX 1.9 2.9 1.0 53%
VOICE-04/29 NBC 4.3 5.3 1.0 23%
CHICAGO FIRE-05/01 NBC 1.7 2.7 1.0 59%
SCANDAL-05/02 ABC 2.6 3.5 0.9 35%
ONCE UPON A TIME-05/05 ABC 2.2 3.1 0.9 41%
CASTLE-04/29 ABC 2.0 2.9 0.9 45%
TWO AND A HALF MEN-05/02 CBS 3.2 4.1 0.9 28%
NCIS-04/30 CBS 3.1 4.0 0.9 29%
MIKE & MOLLY-04/29 CBS 2.4 3.3 0.9 38%
PERSON OF INTEREST-05/02 CBS 2.4 3.3 0.9 38%
HAWAII FIVE-0-04/29 CBS 1.7 2.6 0.9 53%
VOICE-TUE-04/30 NBC 3.9 4.8 0.9 23%
OFFICE-05/02 NBC 1.8 2.7 0.9 50%
HANNIBAL-05/02 NBC 1.1 2.0 0.9 82%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
SMASH-05/04 NBC 0.5 1.1 0.6 120%
NIKITA-05/03 CW 0.2 0.4 0.2 100%
REVOLUTION-04/29 NBC 1.8 3.3 1.5 83%
HANNIBAL-05/02 NBC 1.1 2.0 0.9 82%
HAPPY ENDINGS-8:30PM-05/03 ABC 0.7 1.2 0.5 71%
90210-04/29 CW 0.3 0.5 0.2 67%
ELEMENTARY-05/02 CBS 2.0 3.3 1.3 65%
NEW GIRL-04/30 FOX 2.0 3.3 1.3 65%
GRIMM-04/30 NBC 1.9 3.1 1.2 63%
MODERN FAMILY-05/01 ABC 3.6 5.8 2.2 61%
VAMPIRE DIARIES-05/02 CW 1.0 1.6 0.6 60%
HART OF DIXIE-04/30 CW 0.5 0.8 0.3 60%
CHICAGO FIRE-05/01 NBC 1.7 2.7 1.0 59%
CRIMINAL MINDS-05/01 CBS 2.4 3.7 1.3 54%
LAW AND ORDER:SVU-05/01 NBC 1.5 2.3 0.8 53%
HAWAII FIVE-0-04/29 CBS 1.7 2.6 0.9 53%
CSI-05/01 CBS 1.9 2.9 1.0 53%
GLEE-05/02 FOX 1.9 2.9 1.0 53%
FOLLOWING, THE-04/29 FOX 2.7 4.1 1.4 52%
GREY’S ANATOMY-05/02 ABC 3.0 4.5 1.5 50%
OFFICE-05/02 NBC 1.8 2.7 0.9 50%
TOUCH-05/03 FOX 0.6 0.9 0.3 50%
HAPPY ENDINGS-8:00PM-05/03 ABC 0.8 1.2 0.4 50%
RED WIDOW-05/05 ABC 0.8 1.2 0.4 50%
NASHVILLE-05/01 ABC 1.7 2.5 0.8 47%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-05/02 CBS 16288 21311 5023 31%
MODERN FAMILY-05/01 ABC 9643 14090 4447 46%
ELEMENTARY-05/02 CBS 9749 13656 3907 40%
FOLLOWING, THE-04/29 FOX 7816 11317 3501 45%
REVOLUTION-04/29 NBC 5487 8903 3416 62%
NCIS-04/30 CBS 18289 21691 3402 19%
PERSON OF INTEREST-05/02 CBS 12956 16325 3369 26%
CRIMINAL MINDS-05/01 CBS 10128 13285 3157 31%
GREY’S ANATOMY-05/02 ABC 8868 12024 3156 36%
CASTLE-04/29 ABC 10527 13670 3143 30%
CSI-05/01 CBS 9486 12615 3129 33%
MENTALIST, THE-05/05 CBS 9171 12203 3032 33%
CHICAGO FIRE-05/01 NBC 6354 9383 3029 48%
GRIMM-04/30 NBC 5773 8677 2904 50%
HAWAII FIVE-0-04/29 CBS 7759 10566 2807 36%
BLUE BLOODS-05/03 CBS 10024 12775 2751 27%
NCIS: LOS ANGELES-04/30 CBS 13065 15675 2610 20%
SCANDAL-05/02 ABC 8072 10578 2506 31%
GLEE-05/02 FOX 5188 7595 2407 46%
NASHVILLE-05/01 ABC 5274 7601 2327 44%
MIKE & MOLLY-04/29 CBS 8139 10439 2300 28%
TWO AND A HALF MEN-05/02 CBS 12121 14380 2259 19%
NEW GIRL-04/30 FOX 3572 5824 2252 63%
BONES-04/29 FOX 7364 9535 2171 29%
VOICE-04/29 NBC 12674 14820 2146 17%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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