ABC Wins in Adults 18-49 With Its Top Non-Oscar Week Since November
via press release:
Overall: ABC won the final complete week of the 2012-13 season in Adults 18-49 (w/o 5/13/13), becoming the first-ever network to beat Fox during the week of its Idol finales (going back to 2003). The Net also ranked #1 for the week with Adults 25-54 and across all key Women (W18-34/W18-49/W25-54). The Net aired 4 of the Top 15 TV programs in Adults 18-49: Modern Family – #3, Billboard Music Awards – #5, Scandal – #10 and Grey’s Anatomy – #11. In addition, ABC’s Scandal stood as the #1 10 o’clock series for the 3rd consecutive week in Adults 18-49 and Adults 25-54, qualifying as TV’s highest rated regular 10pm drama with young adults on each of its last 13 originals of its sophomore season (on each week since its January return). ABC’s 20/20 was the #1 newsmagazine for the 2nd week in a row in Adults 18-49. Building its Adult 18-49 audience for 5 weeks straight (+5%) and up for the 3rd week in Total Viewers (+4%), ABC marked its biggest non-Oscar numbers since November – since w/o 11/26/12.
Monday: With the Dancing semi-finals and the Castle season finale, ABC ranked as Monday’s most-watched TV network for the 4th week in a row, topping all 6 half-hours and outdrawing runner-up NBC by 3.2 million viewers. DWTS was Monday’s most-watched TV show for the 3rd week running. Castle was Monday’s most-watched scripted series for its 9th consecutive broadcast to finish out as the 2012-13 season’s top scripted show on the night. Castle won the 10 o’clock hour by double-digit margins in Adults 18-49 over its drama competition, beating NBC’s The Voice-led Revolution by 11% and CBS’ Hawaii Five-0 by 17%. In head-to-head competition, ABC’s Dancing with the Stars widened its lead over NBC’s The Voice to a season-best 2.0 million viewers and continued to narrow the gap in Adults 18-49. The ABC unscripted series held even week to week as the NBC show continued to decline. Up week to week in viewers (+4%) and young adults (+10%), ABC’s season finale of Castle finished a strong #1 in the 10 o’clock hour on both measures. Building on its lead-in, Castle was the #1 TV series in the time period in Adults 18-49 on each of its last 6 originals this season. Castle drew its 4th largest audience of the season.
Tuesday: Up week to week (+6%) and year to year (+6%) on the night, ABC earned second to CBS’ Tuesday season finale lineup in Total Viewers, leading NBC by 11% and Fox by 97%. In the 8pm hour against CBS’ NCIS finale and the season opener of Fox’s So You Think You Can Dance, ABC’s special Wipeout boosted its time slot week to week by 10% in Adults 18-49 to match a 5 week-high in the hour – since 4/9/13. Wipeout improved its hour year to year by 36% in Total Viewers and by 10% in Adults 18-49 over original programming on the year-ago evening. Celebrating the program’s 300th episode, ABC’s DWTS: The Results Show shot up over its lead-in (+64%) and posted its 2nd week of Adult 18-49 growth (+6%). Soap opera star Ingo Rademacher was the next celebrity to leave the competition this season. Tuesday’s most-watched unscripted series, ABC’s dancing results show outdrew NBC’s The Voice by 1.4 million viewers in head-to-head competition in the hour and defeated Fox’s comedy finales among Adults 18-49 (+6% over New Girl/Mindy Project). Gaining 5% week to week, ABC’s Body of Proof was the most-watched TV show during Tuesday’s 10 o’clock hour for its 7th straight telecast.
Wednesday: Wednesday’s #1 TV show over the finale of American Idol-WED, ABC’s Modern Family became the first-ever show to outdeliver any finale of Idol in Adults 18-49, leading by a definitive 23%. In fact on each of its last 7 first-run airings, Modern beat or tied Idol-WED. During primetime, ABC outpaced CBS by 5% and NBC by 25%. The Middle, Modern Family and Nashville were each up in Adults 18-49. The #2 series to Idol at 8pm., ABC’s The Middle was up 6% over the prior week in Adults 18-49. For the 2nd week in a row, the ABC family comedy held the #1 position in the half-hour in Teens 12-17, tying the Idol finale. More than tripling its Adult 18-49 lead-in at 9pm (+208%), ABC’s Modern Family dominated its half-hour, beating runner-up Criminal Minds by 48%, Fox’s Idol-led So You Think You Can Dance by 61% and NBC’s L&O: SVU by 164%. Modern Family was up week to week in viewers (+11%) and young adults (+12%), hitting a 5-week high on both measures. At 10pm, ABC’s Nashville grew 6% week to week in Adults 18-49 and increased its overall audience for the 2nd week running (+4%) to deliver its best results in 5 weeks – since 4/10/13.
Thursday: More than tripling its Adult 18-49 lead-in (+210%) 9pm opposite the second hour of Fox’s Idol finale, ABC’s season finale of Grey’s Anatomy was the #1 scripted show in its hour for its 7th consecutive first-run airing, beating NBC’s series finale of The Office (+7% from 9-10pm) and the opening hour of CBS’ 2-hour season finale of Elementary (+55%). The ABC medical drama won the hour with Women 18-34, beating Idol by 6%. Despite facing the Idol closer, Grey’s was held even week to week in Adults 18-49, equaling a 4-month high – since 01/10/13. Building on its Grey’s Adult 18-49 lead-in for the 3rd time in 4 weeks, ABC’s sophomore season finale of Scandal dominated the 10 o’clock hour, beating the second hour of CBS’ Elementary finale by 68% to finish as the #1 TV series in its slot on each of its last 16 first-run broadcasts. In addition, the Scandal finale delivered higher ratings than the Idol finale on the night in Adults 18-34 and key Women (W18-34/W18-49), standing as Thursday’s #1 TV show with Women 18-34. Scandal delivered the series’ most-watched telecast ever (up for the 3rd week in a row) and tied a series high in Adults 18-49 for the 2nd week running. The show also achieved new all-time highs across all key Women (W18-34/W18-49/W25-54). The show spiked over its year-ago freshman season finale in Total Viewers (+25%) and Adults 18-49 (+39%). Scandal Social Activity: Scandal once again topped Thursday night as the most social series with 571,353 tweets, which is its highest number ever. Jumping 83% from the prior week, Scandal delivered over 4.3 million tweets this season, making it ABC’s most social program. As it has continually done this season, Scandal outperformed the American Idol finale by 56% in number of tweets.
Friday: With back-to-back Shark Tanks, including the season finale at 9pm, leading into 20/20, ABC won the final Friday of the season in Total Viewers and Adults 18-49. ABC’s Shark Tank stood as the #1 show of the night in Total Viewers and Adults 18-49. And out of the 4 newsmagazines airing on the evening, ABC’s 20/20 ranked #1 in viewers and key adults (AD18-49/AD25-54), outdelivering NBC’s 2-hour Dateline from 8-10pm, NBC’s Rock Center at 10pm and CBS’ 48 Hours at 10pm. Up 23% from season finale Friday last year, ABC finished out as Friday’s #1 TV network for the 2012-13 season in Adults 18-49, building 13% year to year to its highest delivery on the night in 4 years – since the 2008-09 season. From 8-9pm, the first installment of Shark Tank ranked #1 among Adults 18-49 with a 7-week high for ABC in the time period (since 3/22/13), beating out CBS’ season finale of Undercover Boss by 30%. Friday’s #1 show, ABC’s Shark Tank finale dominated the 9 o’clock hour in Adults 18-49, growing 6% week to week and topping its year-ago finale by 19% for its highest-ever season closer. Shark Tank was also up by 1.2 million viewers from last season’s finale. The finale featured the first Shark Tank Extra, a clip of the pitch from Disney Channel’s “Phineas and Ferb’s” nefarious Dr. Heinz Doofenshmirtz. On average, Shark Tank marked its strongest season ever with a 17% year-to-year increase in Adults 18-49. ABC’s 20/20 won the 10 o’clock hour in Total Viewers, Adults 18-49 and Adults 25-54, defeating CBS’ 48 Hours and NBC’s Rock Center with Brian Williams. For the 2nd week in a row, the ABC newsmagazine surged by double digits over its delivery on the same night last May in Total Viewers (+25%), Adults 18-49 (+25%) and Adults 25-54 (+27%).
Saturday: From 9-11pm, ABC’s A Special Edition of 20/20 with Barbara Walters – Rock and Royalty: Billboard’s All-Stars stood as the most-watched broadcast program and gave the Net its biggest audience in the 2-hour slot in 7 weeks, excluding sports programming – since 3/30/13. A Special Edition of 20/20 with Barbara Walters grew over the most-recent 2-hour installment of 20/20 on the night two weeks ago by 16% in Total Viewers.
Sunday: With the season finale of America’s Funniest Home Videos (14-week high and up year to year) and The 2013 Billboard Music Awards (top rating since 2003), ABC dominated the final Sunday of the season in Adults 18-49 (#1 in all 8 half-hours), beating Fox’s night of season finales by 63%, CBS with two hours of 60 Minutes and a Country Music special by 158% and NBC with the 2-hour season ender of Celebrity Apprentice by 210%. The Billboard Music Awards stood as the night’s highest-rated TV show with young adults. ABC was also the most-watched TV network overall on the evening, leading runner-up CBS by 1.2 million viewers. Excluding only the night of the Academy Awards, ABC marked its most-watched Sunday since November (since 11/18/12) and posted a season high with Adults 18-49. Surging week to week in viewers (+8%) and young adults (+21%), ABC’s season finale of America’s Funniest Home Videos drew its biggest audience in 13 weeks and equaled a 14-week high in Adults 18-49 – since 2/17/13 and 2/10/13, respectively. AFHV grew over last season’s finale by 15% in viewers and by 13% in young adults to its top season ender in 3 years – since 05/16/10. ABC’s 3-hour broadcast of The 2013 Billboard Music Awards posted an across-the-board victory, winning its 8-11pm time period with Total Viewers, all key Adults (AD18-34/AD18-49/AD25-54), Teens 12-17 and Kids 2-11. It was also Sunday’s #1 most social program with 4,358,169 tweets, shooting up 182% over last year’s telecast. Spiking year to year in Total Viewers (+28%) and Adults 18-49 (+30%), The Billboard Music Awards delivered its biggest numbers in 10 years – since 2003.