Bravo Media Launches Fourth Annual ‘Summer by Bravo’ Brand Campaign
via press release:
BRAVO MEDIA LAUNCHES FOURTH ANNUAL “SUMMER BY BRAVO” BRAND CAMPAIGN STARRING OVER 30 BRAVOLEBRITIES…AND ONE MONKEY
will.i.am’s Song “Fall Down” Featuring Miley Cyrus From #WillPower Album Exclusively Featured In Summer Promo Premiering On Monday, May 20th
NEW YORK – May 21, 2013 –Bravo Media kicks off its fourth-annual “Summer by Bravo,” multi-platform promotional campaign celebrating the network’s pop culture brand and its upcoming original programming. This year’s innovative promo features over 30 Bravolebrities, who, after finding themselves stranded on a deserted island, use each of their talents to turn it into paradise – Bravo style – all set to “Fall Down,” the new will.i.am featuring Miley Cyrus’s song. There will be five additional spots that will roll out over the course of the summer. Bravo fans can visit the island paradise and also see behind-the-scenes content at: http:// www.BravoTV.com/summer-by-bravo
“The Summer by Bravo initiative showcases our Bravolebrities in a unique and playful way to get our passionate viewers excited about the 130 new original hours on Bravo this summer,” said Ellen Stone, Senior Vice President of Marketing for Bravo. “This year we ‘Bravo-fy’ a desert island to give our loyal fans a new peak into the world of Bravo.”
This year’s promo campaign is Bravo’s take on surviving and thriving on a deserted island. Fans can watch Curtis Stone and Tom Colicchio making sushi, Reza Farahan spearfishing, Josh Flagg overseeing construction of a tree house, and Jenni Pulos and Zoila Chavez playing a joke on Jeff Lewis. Additional talent appearances from Roblé Ali, Josh Altman, Kandi Burruss, Tabatha Coffey, Andy Cohen, Heather Dubrow, Fredrik Eklund, Lilly Ghalichi, Brad Goreski, Melissa Gorga, Madison Hildebrand, Padma Lakshmi, Nene Leakes, James Lipton, Caroline Manzo, Sheana Marie, Carole Radziwill, Kyle Richards, Gretchen Rossi, Stassi Schroeder, Ryan Serhant, Gail Simmons, Patti Stanger, Jax Taylor, Heather Thomson, Lisa Vanderpump and Giggy, and Kim Zolciak.
With a sizzling lineup of upcoming programming, Bravo’s new and returning summer series include: “The Real Housewives of New Jersey” season five (June 2), “Princesses: Long Island” season one (June 2), “Chef Roblé & Co.” season two (June 5), “Top Chef Masters” season five and “Million Dollar Listing Los Angeles season six. Continuing throughout the summer will be new episodes of “The Real Housewives of Orange County” season eight, “Watch What Happens Live,” “Million Dollar Listing New York” season two, “Tabatha Takes Over” season five, “Don’t Be Tardy…” season two and “Newlyweds: The First Year” season one.
Bravo fans can also watch the spot on mobile at m.BravoTV.com, along with exclusive behind-the-scenes photos and videos to see how our Bravolebrities made themselves at home on the island. Fans can also take a bit of Bravo with them all summer long with special deals on our hottest shows in the Summer by Bravo section of iTunes and can visit www.ShopybyBravo.com for the new Summer by Bravo line of merchandise.
Stun Creative, a Los Angeles based advertising agency and production company, produced and shot the 2013 “Summer by Bravo” promotional campaign.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.