FNC is Top News Source for Tornado Coverage Among Total Viewers, Beating The Weather Channel

Categories: Cable News Ratings

Written By

May 21st, 2013

Fox-News-Logo

During the breaking news of the  tornado and its aftermath in Moore, Oklahoma, FNC's coverage was the most watched among advertiser supported cable networks, outpacing The Weather Channel in total viewers, for all hours following the aftermath of the storm (from 4PM-11PM/ET).

FNC was also the most-watched cable news channel, ranking number one in total viewers in both Primetime and Total Day. FNC beat CNN and MSNBC combined in total day while far exceeding them in Primetime as well.

 

WEATHER CHANNEL:

The Nielsen Company, Live + SD
5/20/2013

P2+

P25-54

DAYPARTS Network

Live+SD AA(000)

Live+SD AA(000)

M .  .  .  .  .  .  4:00 PM-6:00 PM TWC

1099

383

M .  .  .  .  .  .  6:00 PM-8:00 PM TWC

1542

568

M .  .  .  .  .  .  8:00 PM-11:00 PM TWC

1245

512

 

 

 

TOTAL DAY

FNC: 1,487,000 total viewers (315,000 in 25-54)

CNN: 762,000 total viewers (310,000 in 25-54)

MSNBC: 441,000 total viewers (143,000 in 25-54)

 

PRIMETIME

FNC: 2,603,000 total viewers (632,000 in 25-54)

CNN: 1,822,000 total viewers (790,000 in 25-54)

MSNBC: 926,000 total viewers (337,000 in 25-54)

 
  • tee

    They still lost to CNN.
    Liars!

  • Mark2

    CNN is on FIRE!!!

    They won the Key Demo in Primetime and won 5 of the 7 evening time slots.

  • AppleStinx

    It must be a first. The Weather Channel usually gets more viewers when weather is the news. No press release from them today, I guess.

  • Coffee Steve

    Impressive for Fox and CNN. And your right Apple, it surprises me TWC didn’t do better.

  • James C.

    The Weather Channel got significantly more viewers in the demo that viewers pay for and the channels actually compete for. It probably helped that this happened in a blood-red conservative part of the country, so the people most interested in the story were Fox’s core viewers.

  • SIXFOR

    TWC has lost my viewing because they stop showing the weather on the 8s in the afternoon.

  • Wiibaron

    I barely watch Weather Channel anymore after NBC took over. They have repeats of the same 25 shows constantly and only have 3 hours of weather from 3pm-midnight when most weather occurs. They should go back to the 80s/90s/00s when they were really the Weather Channel…

  • b

    I wonder why MSNBC is even being mentioned anymore…

  • AppleStinx

    b wrote: “I wonder why MSNBC is even being mentioned anymore…”

    The site would be accused of being in the tank for Fox News if there is no mention of MSNBC. :cool:

  • Pony

    How come Current-Tv is never listed. I ask people about that cable and no one seems to know what it is or what channel its on. Is it purely Arabic-television? Do they speak Arab or English? Isnt Olbermann on that cable. Also, what happened to MSNBC? whenever there is important news or a major event, everyone stops watching MSNBC and switches to Fox or CNN or some other cable. MSNBC has a problem with being trustworthy and reliable I guess. My friend Peg the one with the tattoo of Billy-Gene King on her bossums said she loves MSNBC, but will only watch it when she feels like watching mush, but for real news she goes a looking.

  • Ralph Hahn

    This press release used BOTH the total audience figures and the 25-54 breakdown. Nobody cares about DEMOS when people watch cradle to grave. So, you CNN babies…stop crying.

  • Ralph Hahn

    @Pony: >>> How come Current-Tv is never listed <<<

    That's because when Olbermann left, he took the camera. LOL

  • AppleStinx

    Ralph Hahn wrote: “That’s because when Olbermann left, he took the camera.”

    That’s a good answer. :lol:

  • PaulG

    Maybe the Weather Channel can boost their ratings with prison shows,,Look how much that’s helping MSNBC when there’s breaking news…

  • E.S.

    The Weather Channel lost a lot of credibility when they started naming winter storms.

  • Steve

    I hear that Fox reported that the tornado was created by an Obama super weapon.

  • Laurence Glavin

    There are generally two phases to a “weather story”: the development of anticipatory factors, such as forecasts including variables; then the effects and consequences. The former is the main attraction of The Weather Channel. The latter drives viewers to Cable News Channels and even the broadcast networks if they pre-empt scheduled shows. I live in eastern Massachusetts, and the local news said that there might be dangerous storms later in the day yesterday. It was then that I flipped to TWC. And with regard to the winter storm names: the NBC broadcast network news NEVER used them even when they had Weather Channel personalities on, and I can’t recall anybody on MSNBC mentioning these names either.

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