Nearly 10 Million Viewers Watch Preakness Stakes on NBC

Categories: Network TV Press Releases

Written By

May 21st, 2013

Preakness

via press release:

NEARLY 10 MILLION WATCH PREAKNESS STAKES ON NBC

 

 

 

Most-Watched Preakness Since 2009

Viewership up 20% from Last Year’s Preakness

 

 

NEW YORK – May 21, 2013 – NBC Sports' coverage of Saturday’s Preakness Stakes drew 9.7 million viewers, making it the most-watched Preakness since 2009, and the fourth most-watched dating back to 1990. The viewership for the race is up 20 percent from last year’s Preakness (8.1 million), according to official national data provided today by The Nielsen Company.

 

Saturday’s race (5:50-6:39 p.m. ET), won by Oxbow, with jockey Gary Stevens, is the most-watched Preakness Stakes since 2009 when super-filly Rachel Alexandra captivated the country by defeating Kentucky Derby winner Mine That Bird (10.9 million). It is the fourth most-watched Preakness dating back to 1990, surpassed only by the aforementioned 2009 race, the 2006 Preakness, which featured Kentucky Derby winner Barbaro (10.1 million), and the 2004 Preakness, won by Smarty Jones (11.6 million).

 

 

The household rating of 5.9/14 is up 13 percent from last year’s race (5.2/13), the highest since 2009 (6.8/16), and the second best since 2006 (6.6/16).

 

 

NBC Sports Network’s two-hour pre-race show (2:30-4:40 p.m. ET) drew 466,000 viewers, a gain of 99 percent from last year (234,000).

 

The Preakness viewership gains follow the Kentucky Derby, which drew 16.2 million viewers on NBC, making it the second most-watched Kentucky Derby since 1989. The viewership was up nine percent from last year’s Derby (14.8 million) and up 12 percent from the Derby in 2011 (14.5 million).

 

 

PREAKNESS A RATINGS SUCCESS ON NBC:

 

Since NBC began broadcasting the Preakness in 2001, every Preakness telecast on NBC over that period has attracted more viewers than any Preakness telecast on ABC in the previous eight years. Viewership for the Preakness is up an average of 61% in the 13 years on NBC compared to the previous eight years on ABC.

 

PREAKNESS ON NBC (2001-2013)

 

Year

Viewers

Winner

 

2013

9.7 million

Oxbow

 

2012

8.1 million

I’ll Have Another

 

2011

8.8 million

Shackleford

 

2010

8.4 million

Lookin at Lucky

 

2009

10.9 million

Rachel Alexandra

 

2008

7.9 million

Big Brown

 

2007

8.4 million

Curlin

 

2006

10.1 million

Bernardini

 

2005

9.3 million

Afleet Alex

 

2004

11.6 million

Smarty Jones

 

2003

8.6 million

Funny Cide

 

2002

9.2 million

War Emblem

 

2001

8.7 million

Point Given

 

 

 

PREAKNESS ON ABC (1993-2000)

 

Year

Viewers

Winner

 

2000

5.5 million

Red Bullet

 

1999

4.9 million

Charismatic

 

1998

5.2 million

Real Quiet

 

1997

6.9 million

Silver Charm

 

1996

5.1 million

Louis Quatorze

 

1995

4.7 million

Timber Country

 

1994

6.5 million

Tabasco Cat

 

1993

7.0 million

Prairie Bayou

 

 

 

 

TOP METERED MARKETS FOR 2013 PREAKNESS STAKES (Race Portion)

 

1.

Baltimore

15.7/32

 

2.

Louisville

15.0/27

 

3.

Oklahoma City

11.2/20

 

4.

Knoxville

11.1/20

 

5.

Ft. Myers

10.6/20

 

6.

West Palm Beach

10.2/20

 

7.

Cincinnati

9.1/18

 

8.

Greensboro

9.0/17

 

9.

Washington D.C.

8.9/21

 

10.

Buffalo

8.6/20

 

11.

Orlando

8.5/19

 

12.

Columbus

8.2/18

 

13.

Detroit

8.0/19

 

14.

Indianapolis

7.6/17

 

T15.

Hartford

7.5/15

 

T15.

Tampa

7.5/15

 

T15.

Las Vegas

7.5/15

 

18.

Boston

7.2/18

 

19.

Tulsa

6.9/14

 

20.

New York

6.7/15

 

 

 

 

BELMONT ON NBC SPORTS, JUNE 8: In three weeks, NBC Sports Group will present 6½ hours of coverage of the Belmont Stakes from Belmont Race Track in Elmont, N.Y. Coverage begins Friday, June 7 at 4 p.m. ET and continues with the Belmont Stakes on Saturday, June 8.

 

 

Date

Time

Event

Network

 

Fri., June 7

4 p.m.

Belmont Classics

NBCSN

 

 

5 p.m.

Live From Belmont

NBCSN

 

Sat., May 18

3 p.m.

Belmont Saturday

NBCSN

 

 

5 p.m.

Belmont Stakes

NBC

 

7 p.m.

Belmont Post-Race Show

NBCSN

 

 

 

 

 

 
  • HalCapone

    When is NBC going to turn this into a weekly series?

  • TV Viewer

    Nearly 10 million people watched the Preakness to see Kentucky Derby winner Orb beaten badly and finish in fourth place and out of the money. There’s will not be a lot of people watching the Belmont Stakes on June 9, (since there is no chance of a Triple Crown winner this year). Better luck next year NBC and horse racing fans everywhere.

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