'CBS This Morning' Posts Year-to-Year Gains in Adults 25-54, Women 25-54 and Women 18-49

Categories: Press Releases

Written By

May 23rd, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT PERCENTAGE GAINS YEAR-TO-YEAR IN ADULTS 25-54 (+13%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS VIEWERS (+19%), HOUSEHOLDS (+17%), WOMEN 25-54 (+11%) AND WOMEN 18-49 (+17%)

 

“CBS THIS MORNING” ADDED +460,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

“CBS THIS MORNING” CLOSED THE GAP WITH “TODAY” BY NEARLY A MILLION VIEWERS

 

CBS THIS MORNING posted double-digit percentage gains year-to-year among adults 25-54 (+13%), the demographic most important to those who advertise in news, as well as viewers (+19%), households (+17%), women 25-54 (+11%) and women 18-49 (+17%). CBS THIS MORNING added +460,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending May 17, 2013. For the week ending May 17, CBS THIS MORNING improved its competitive position against TODAY, closing the gap by 930,000 viewers.

 

CBS THIS MORNING

Week Ending May 17, 2013                 Week Ending May 18, 2012                       % Change

Adults 25-54

0.9/6                                                                0.8/6                                                    +13%

 

Viewers

2.86m                                                              2.40m                                                   +19%

 

Households

2.1/8                                                                1.8/7                                                     +17%

 

Women 25-54

1.0/6                                                                0.9/6                                                    +11%

 

Women 18-49

0.7/5                                                                0.6/5                                                    +17%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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