'Sunday Night Football' on NBC is Primetime Television's Number 1 Show

Categories: Network TV Press Releases

Written By

May 23rd, 2013

Sunday Night Football NBC

via press release:




SNF is No. 1 Among Viewers and All Key Adult and Male Demographics



NEW YORK – May 23, 2013 – Sunday Night Football on NBC finished this television season as the No. 1 show in primetime (Viewers 2+ and all key adult and male demos), based on Nielsen combo data and all 19 SNF telecasts. This marks the second straight television season, and the only two times on record, that a sports series has been the most-watched show of the primetime TV season.


For the 2012-2013 primetime television season, Sunday Night Football ranks as the most-watched show (21.5 million, viewers 2+), and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54.



The 21.5 million average viewers for Sunday Night Football (all 19 telecasts) tops second place NCIS (21.3 million);

In the advertiser-coveted Adult 18-49 demographic, SNF tops the second place show by two full ratings points (8.2 vs. 6.2 for Big Bang Theory);

In the Adult 18-34 demographic, Sunday Night Football’s margin over the second place show is 60% (7.2 vs. 4.5 for Big Bang Theory).





The 2010, 2011 and 2012 seasons of Sunday Night Football are the first three seasons that an NFL primetime package drew more than 21 million viewers since the 1994-1996 seasons of Monday Night Football on ABC.

The final average household rating of 12.8/19 (all 19 telecasts) is on pace with the last two seasons of Sunday Night Football and just one-tenth off of last year’s 12.9/20.



  • Rob

    Great job NBC! NBC always has the best shows!

  • SF

    Football is King in America. Like it or not…

  • MichaelChickless

    A real shocker!

  • American

    So it’s not NCIS?
    I guess the last few telecasts were just too low for the average to go above SNF. But it was real close!

  • Cath

    Football is always number one. That is why NBC pays the big bucks for it.

    Big Bang and NCIS should be the comedy and drama leaders.

  • Max Vrany

    Averages are Most Current, so NCIS might be able to pass SNF once the L+7 numbers come out for the NCIS finale on Monday. Good call by NBC PR to get this out now.

  • romo

    18-49 is what really matters & SNF toasts all.

  • romo

    The SNF avg will change as far as the tv season avg is concerned since only 15 of the 19 games aired during the actual 2012-13 tv season.

  • SueP

    Except can you really consider Sunday Night Football a ‘show’? It’s a sporting event. The analysis before the game could be considered a show, but that doesn’t rank nearly as high as the game itself. So, nice try NBC, but I’m throwing a flag on the play. :)

  • Max Vrany

    @SueP, it’s a program on TV*, thus it’s a “show”. I’d like to hear your definition of what a “show” is.

    *It even has its own theme song!

  • Chris

    @Max Vrany, if that’s the case then this year’s Super Bowl would be tv’s #1 Show, after all it’s a program on TV, therefore a show. In my opinion Sporting events don’t count for this, because in most cases they don’t air throughout the entire season, SNF runs from September until Janurary. Then again considering how bad NBC did in the ratings this year, i’ll let them have their moment.

  • melissaoh

    I really like NBCs new show The Winner Is. Host Nick Lachey really brought it to the stage and kept me on the edge of my seat in anticipation!

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