'The Talk's' Week in New York Delivers Ratings Growth

Categories: Network TV Press Releases

Written By

May 23rd, 2013

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via press release:

"The Talk'S" WEEK IN NEW YORK DELIVERS RATINGS GROWTH

 

"The Talk's" Week-Long Trip to New York Up Versus the Prior Week in Viewers and Key Women Demographics

 

Ratings Also Up From Last Year's Big Apple Trip

CBS's The Talk, featuring a week of shows from New York, posted growth in viewers, women 25-54 and women 18-49 from the prior week and also posted growth from last year's comparable New York trip, according to Nielsen live plus same day ratings for the week ending May 19.

 

Compared to the prior week, The Talk was up +5% in viewers (2.43m from 2.31m), +10% in women 25-54 (1.1/07 from 1.0/06) and +17% in women 18-49 (0.7/05 from 0.6/04).

 

Compared to the same week in New York last year, THE TALK also increased  +5% in viewers (2.43m from 2.31m), +10% in women 25-54 (1.1/07 from 1.0/06) and was even in women 18-49.

 
  • Mike

    Good for the Talk.

  • Sascha

    Those ratings are nothing against the ones they can get with good soap operas, and they know it. If they had done it right, got the right authors and added more online activities etc., As The World Turns and Guiding Light could still be on with much better ratings. The ones they’ll NEVER EVER get with those cheap talk and game shows.

    Give us our favorite soaps back! Y&R is living proof that it’s possible to get much better daytime ratings with soaps.

  • Adele

    I agree with Sascha. As the World Turns was much better programming and if they’d worked to support the soaps instead of coercing the writing to go down hill (GL) to justify cancellation then they’d be much better off. For news I watch CNN or 60 minues, for advice I certainly don’t adhere to opinionated women, particularly Julie Chen who only got her job because her husband is in charge of programming. I have not watched CBS Daytime, except Y&R since ATWT went off the air. I know that CBS could care less about fan support though. You can argue the finances are cheaper to produce a Talk Show, but it’s not really accurate. The salaries for the on air personalities covers most of the budget for far more talent on a soap. Camera crew is still required as our sets. Soaps use more sets, but it probably isn’t as cheap as they make it out to be. Alas what can we do – The Talk is here and ATWT is gone.

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