ABC’s ‘Motive’ is Thursday’s Most-Watched Series Debut, ‘Rookie Blue’ Opens at Number 1 at 10PM

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Rookie Blue September 6 2012 Season 3 finale


via press note:

From 8-9pm on Thursday, ABC’s Wipeout was up week to week in viewers (+8%) and young adults (+20%).  In the hour, the ABC unscripted series outperformed NBC’s back-to-back debut episodes of Save Me by 1.0 million viewers and by 71% in Adults 18-49.

Building on its lead-in by 1.8 million viewers and holding 100% in Adults 18-49, ABC’s Motive was the most-watched series debut on Thursday and ran neck-and-neck in its hour with Fox’s Hell’s Kitchen-led debut of Does Someone Have to Go? with young adultsDespite lower viewing levels, Motive held more than 90% of its Monday preview coming out of the Dancing finale in Total Viewers (91%), Adults 18-49 (94%) and Adults 18-34 (100%), while spiking with key Men: Men 18-34 (+40%) and Men 18-49 (+29%).


Holding all of its lead-in at 10pm, ABC’s Rookie Blue opened its 4th season at #1 in the hour with Total Viewers, Adults 18-49 and Adults 25-54, beating NBC’s Hannibal.  Rookie Blue was up 18% in Total Viewers from its 3rd season finale, topping its 12 previous telecasts back to its year-ago premiere on 5/24/12.  In fact, the season opener also outdrew all of its Season 2 telecasts in Total Viewers, marking the series’ 2nd-biggest audience since August 19, 2010.  Rookie Blue outdelivered last season’s finale in Adults 25-54 (+17%) and retained 100% of its closer in Adults 18-49.

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