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TV Ratings Saturday: Hockey Beats Baseball, 'Bet on Your Baby' Up, '48 Hours' Down, Few Attend the 'Ultimate BBQ Cookout'

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May 26th, 2013

Ultimate BBQ Cookout Countdown

Scoreboard NBC CBS ABC FOX
Adults 18-49: rating/Share 1.1/4 0.7/2 0.5/2 0.5/2
Total Viewers (million) 2.954 4.171 2.512 2.236

Due to the nature of live  programming the ratings for NBC (NHL Hockey) and FOX (MLB Baseball are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings

NBC won with adults 18-49, while CBS  led with total viewers.

On NBC, the NHL Hockey Playoffs scored a preliminary 1.1 adults 18-49 ratin from 8-11PM.

On FOX, MLB Baseball (different games aired in different markets, and games started before primetime in many markets) notched a preliminary 0.5  adults  18-49 rating from 8-10PM.

On ABC, Bet on Your Baby earned a 0.5 up 25 percent from last week's 0.4 adults 18-49 rating. The special Ultimate BBQ Cookout garnered a 0.6 adults 18-49 rating.

On CBS, 48 Hours earned a 0.6 adults 18-49 rating  at 9PM, down 25 percent from last week's 0.8. A second episode at 10pm scored a 0.9, up 13 percent from last week's 0.8 .

 

Broadcast primetime ratings for May 25, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC NHL Hockey (8-11PM) - Live 1.1/4 2.95
ABC Bet on Your Baby 0.5/2 2.32
FOX MLB Baseball (8-10PM) - Live 0.5/2 2.24
CBS The Mentalist - R 0.4/2 3.14
9:00 CBS 48 Hours 0.6/2 4.22
ABC Ultimate BBQ Cookout 0.6/2 2.36
10:00 CBS 48 Hours 0.9/3 5.15
ABC Body Of Proof - R 0.4/2 2.86

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • kbmv

    I play and love football and basketball. Yeah i get that hitting a baseball is tough but it still isn’t very athletic. Like i said the players sit or stand around for most of the game. I have never played hockey either but i watch it and you can obviously see that they are athletes. I just don’t see baseball as a real sport, sorry.

  • E

    Major League Baseball is in serious trouble in terms of its tv coverage. There is no audience for the games. Baseball does a a terrible job at marketing it’s product.

  • jose luis

    pero es increíble busque los reiting histórico y hasta el día de hoy cuando un partido de nba a promediado mas de 18% y eso lo obtuvo en la época de jordan, estudien eso y después hablen.

  • jose luis

    bueno comparar juego temporada regular de mayo con playoff de segunda ronda.

  • jose luis

    es bueno que todos los deportes avancen en su popularidad.

  • Mike

    I would have to say out of hockey, baseball, football and basketball…hockey is the hardest sport to master. It has aspects of each of those sports and then some! Plus it’s on ice! Skating is the most challenging skill to master!

  • Sig

    I imagine Lorne Michaels would have something to say about hockey airing on NBC Saturday nights though he wouldn’t need to be too worried during the regular season, since the shootout format makes pushing back the late news and SNL an unlikely event.

  • Iggy

    CBC and NHL Network have Hockey Night in Canada on Saturday nights. I can’t see NBC competing with or simulcasting HNIC.

    I agree. It would make more sense for NBC to have Sunday Night Hockey, to complement SNF, starting in February.

  • Lucky

    Now see, I think Bet on Your Baby could do way better on another night. .5 on Sat isn’t horrible. Other first run shows in way better slots are only pulling a 1+ I’m just saying.

  • Rich

    Pair Bet On Your Baby with America’s Funniest Home Videos on Sunday nightor move AFHV from Sunday to Saturday or maybe even Friday with Shark Tank ending the night.

    Example:
    Friday
    8:00-Bet On Your Baby
    9:00-America’s Funniest Home Videos
    10:00-Shark Tank

    Saturday
    8:00-BOYB
    9:00-AFHV
    10:00-20/20

    Sunday
    7:00-BOYB
    8:00-AFHV
    9:00-Once Upon A Time
    10:00-Revenge

  • jj

    Lol Iggy

    Dude you cant be serious Sunday Night Hockey? Hahaha it would average a 0.4 for the season. Like NBC is gonna move their shows to make room for Hockey. These NHL fans are really delusional.

  • Joseph

    The reason there even was a prime-time NHL Stanley Cup Playoff game on NBC Saturday (May 25th) was because the network’s afternoon schedules on both Saturday and Sunday were filled-up with other sports.

    Originally (had there not been a lockout which delayed the season), the first game of the Stanley Cup Finals would have been this past weekend.

    Thanks to the delayed season, NBC will have at least four and as many as eight prime-time Stanley Cup playoff games this Spring, depending on how long the remaining playoff series run.

    And next year and beyond, I can see the entire Stanley Cup Finals going to NBC (as opposed to the second and third games being on NBC Sports Network, formerly Versus) and perhaps one game in each of the two Conference Finals being on NBC in prime-time on a Saturday night.

  • Joseph

    I’m actually surprised that about 11.8 milli9on people watched broadcast-network prime-time TV this past Saturday (May 25th).

    It’s probably because of NBC’s hockey game and Fox’s regional baseball coverage.

    Had there been no prime-time sports on any broadcast network this past Saturday, ABC, CBS, Fox and NBC might have been lucky to have eight million viewers between them!

    (And the combined 18-49 demo for the four would have been less than 1)

  • LWill

    Actually it is a big deal that playoff hockey outdrew regular season baseball. Usually its the other way around, no matter which playoff is more exciting. There are reasons why baseball stadiums have larger capacities than hockey rinks…

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