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TV Ratings Sunday: NASCAR Wins Night, Soft Finish for 'Smash'

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May 27th, 2013

Smash Finale

Scoreboard FOX ABC CBS NBC x
Adults 18-49: rating/Share 1.9/6 0.6/2 0.5/2 0.5/2 x
Adults 18-34: Rating/Share 0.9/4 0.5/2 0.4/1 0.4/1 x
Total Viewers (million) 6.980 2.963 4.449 2.392 x

Due to the nature of live sports programming the ratings for FOX (NASCAR) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

 FOX was number one among adults 18-49  and with total viewers.                                                                                   

On FOX, NASCAR Sprint Cup: Coca-Cola 600 earned a preliminary 1.9 adults 18-49 rating from 7-1 0PM down 10 percent from a 2.1 final rating for last year's race on Sunday, May 27, 2012, but even with last year's fast nationals.

On NBC, Smash scored a 0.5 adults 18-49 rating from 9-10 PM, up 25 percent from a 0.4 for its most recent episode on May 11. At 10PM, the series finale also  garnered  a 0.5 adults 18-49 rating up 25 percent from a o.4 on May 11. Your predictions were a little optimistic.

Broadcast primetime ratings for Sunday, May 26, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NASCAR Sprint Cup: Coca-Cola 600 - Live (7-10PM) 1.9/6 6.98
ABC America's Funniest Home Videos - R 0.7/3 4.03
CBS 60 Minutes - R 0.6/3 5.58
NBC The Voice - R (7-9PM) 0.5/2 2.39
8:00 ABC  Wipeout - R 0.8/3 2.95
CBS  NCIS: Los Angeles - R 0.5/2 4.50
9:00 NBC Smash 0.5/2 2.43
ABC Motive - R 0.5/2 2.62
CBS The Good Wife - R 0.4/1 3.30
10:00 CBS The Mentalist - R 0.6/2 4.41
NBC Smash - Series Finale 0.5/2 2.36
ABC Rookie Blue - R 0.5/1 2.26

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

 

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • One

    I suspect that final rating might end up down a bit because of the delay for the snapped cable cam.

  • mathew

    how did smash beat motive???

  • Anthony Parello (AP076)

    Question:

    Was that the third airing of the same Motive episode?

  • One @ Anthony Parello (AP076)

    Only if they’ve done a second airing of the episode between Thursday and last night. The Monday and Thursday airings were definitely different episodes.

  • me

    People love to come up with all sorts of excuses for why shows fail. The reality is that Smash was not a good program, and people did not want to watch it. If the History Channel, of all networks, can get great ratings for Hatfields & McCoys, and the same for the show about Jesus, and any number of other cable specials and shows, then face the facts: people will find a show if they want to watch it and if it is good. Smash stunk.

  • Freakyou

    Would have loved to have seen a full production of “Bombshell” and “Hit List”.

  • Kieran4

    Jeez, a Wipeout re-run did better than the final Smash in both demo & total viewers. How sad is that?

  • Ashely

    For Smash, the numbers are embarrassing.

  • AniMatsuri

    I must admit that I did vote a little too optimistically with the majority after watching the finale.

  • roly

    Smash had potential,execs at nbc did it in.

  • The End

    The Mentalist repeat smashed Smash :P

  • Fox

    Univision presented the 2013 “Premios Oye!” Awards. Last year, this same weekend against the Sprint Cup, they pulled a 1.0/4 in the 18-49 with “Premios.” Got their numbers yet?

  • alffan

    I watched the first season of “Smash” and when they got rid of my favorite character Ellis, I gave up. He was conniving and ruthless and a show like that needs those kinds of characters.

    The new EP tried to fix what wasn’t broken.

  • dust

    The Smash-lovers’ excuses are incredibly entertaining. Big fat flop.

  • forg

    My prediction was right for Smash

  • Rebecca

    I think I’m on my second hour of Smash from last night, DVR-wise. Haven’t finished yet. This household enjoyed AFV (rerun) followed by the Wipe Out rerun (since we hadn’t seen it) – that’s a great summer family combo if they could keep AFV and Wipe Out together on Sundays for a little while.

  • Rebecca

    @Freakyou
    Me, too. They showed us bits and pieces of both shows but it would have been great to see them in their entirety.

  • Ultima

    @jj
    Hmmm….That’s a lot of viewers for nascar. I wonder what they enjoy of cars going in around in a circle for 4 hours. I bet 95% of those viewers are from the south.

    :roll:

    Being an ignorant bigot is no way to go through life.

  • The End

    @jj

    It’s called entertainment.

  • Melissa

    Smash matched its highest adults 18-49 rating in nearly three months (0.9 on 4/2/13) and outright hit its best number in total viewers since that same date (2.98 million)! It also held strong advantages over ABC and CBS during the hour among high-income households, topping their combined ratings on that metric by a whopping 5%. :lol: ;)

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