Animal Planet's "Mermaids: The New Evidence" Draws 3.6 Million & Is Network's #1 Most-Watched Telecast Ever

Categories: Network TV Press Releases

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May 28th, 2013

mermaids-animal-planet

via press release:

ANIMAL PLANET’S “MERMAIDS: THE NEW EVIDENCE” CATCHES 3.6 MILLION VIEWERS AND RANKS #1 IN ALL OF TELEVISION IN TIMESLOT

(New York, New York) - Millions are still discussing the existence of mermaids today but one thing is clear, the ratings are real. Animal Planet's MERMAIDS: THE NEW EVIDENCE telecast on Sunday evening at 10 PM was the network's #1 most-watched telecast of all time with the premiere delivering 3.6 million P2+ viewers.  Animal Planet was the #1 network in all of television for the timeslot among P25-54 and W25-54 delivery, earning a magical 1.9M P25-54 and 809K W25-54 viewers (excluding sports on Fox & TNT).  The special drove the Planet's best nightly delivery ever earning 2.8M P2+ viewers.

Also, MERMAIDS: THE NEW EVIDENCE is Animal Planet's #1 telecast of all time among Households with 2.5 rating; M25-54 with a 2.2 rating; P25-54 with 1.9 rating; M18-49 with 1.7 rating; P18-49 and W18-49 both with a 1.6 rating.  It far outpaced the network's previous record-setter, 2005's DRAGONS: A FANTASY MADE REAL with 2.8 million viewers.MERMAIDS: THE NEW EVIDENCE has also hooked audiences online, generating more than 1.5M streams of Mermaids related video since Sunday evening, triple the volume seen with the original special.

"The phenomenon of MERMAIDS has truly been a watershed - and a watercooler - moment for Animal Planet," said Marjorie Kaplan, president and general manager of Animal Planet.  "These extraordinary television specials have electrified, challenged & entertained television audiences and online fans alike."

Perhaps the most haunting, lingering imagery from last year's MONSTER WEEK is the physical evidence linked to the existence of mermaids. In MERMAIDS: THE BODY FOUND, Animal Planet stunned viewers with captivating footage and an in-depth investigation of these fantastical creatures. During this year's MONSTER WEEK, Animal Planet revisited this startling, groundbreaking topic in the much-anticipated follow-up special, MERMAIDS: THE NEW EVIDENCE.  In an exclusive interview with Dr. Paul Robertson, former NOAA scientist who led last year's investigation, journalist Jon Frankel probes for the unfiltered story and reveals new evidence of mermaids that only has come forward in the past year.

MERMAIDS: THE NEW EVIDENCE is produced for Animal Planet by Discovery Creative.  For Animal Planet, Charlie Foley is executive producer, creator and writer. For Animal Planet, Vaibhav Bhatt is writer and executive producer and Jamie Dugger is writer and producer.  For Discovery Creative, Matt Katzive and Mary Clare Baquet served as executive producers, Christina Bavetta was director and Lizzie Turkevich was post producer.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment.  APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

 
  • Restless

    You guys, they have a (admittedly tiny and at the end) disclaimer saying it’s a fake documentary. :/ This isn’t the first one they’ve ever made either. “Dragons: A Fantasy Made Real” was the first one of theirs I watched. It’s a movie, for entertainment, a what-if. None of it’s real. Sorry.

  • Lives on planet reality

    Most people missed the reference to PT BARNUM , and 100 years later there is still one sucker born every minute. Americans are truly the stupidest people on Earth.

  • K_Will

    Why are so many people treating this show like it was real and then disappointed at the evidence that was provided.

    It was docufiction. It was no different that what a camera crew filming Jurassic Park would have been like with interviews from Malcolm, Grant, and Hammond.

    It was good entertainment and I enjoyed it as much as I did the one that they did about finding a preserved dragon carcass. I hope that they do more of these docufitions about other animals of myth and legend.

  • Joey Racano

    STOP NAVY SONAR TESTING

    Lovely Mermaids

    Lovely mermaids wild and free
    Help us end the killing spree
    Sonar makes no sense to me
    Tell us your philosophy

    Auburn tresses long and wavy
    Billow deep below the navy
    Swimming beauty, save the baby!
    Sonar turns whale blood to gravy

    Pretty mermaids you’re so brave
    Facing danger, trying to save
    Mama Humpback from her grave
    Peril lurks in every wave

    Let the sonar sailors hear
    Songs that mermaids hold so dear
    Sung by whales to soothe the ear
    When Navy sonar starts next year

    jr

    The US Navy is killing whales over 70% of the world’s oceans. Now, in January 2014, they are about to embark on HSTT ‘Hawaii-Southern California Training and Testing’- a war game using many new types of SONAR expected, by the Navy’s own numbers, to kill, maim or harass 33.5 million whales and dolphins over the next 5 years!
    With such horrible public relations, the Navy decided to say that mermaids had been found dead on the beach with the whales. But environmentalists who understand the dangers of SONAR, think it was the bodies of people they are covering up!

    On facebook visit: Stop Navy Sonar Testing

  • Gary

    I believe this was real!

  • Other than THAT Mrs. Lincoln how was the play?

    What about the MerBUTLERS? The MerMAIDS cant reproduce on their own. Or do they get knocked up by human men?

  • PurpleDrazi

    I believe this was real!

    Really? Do you also believe the disclaimer that the Discovery Channel put in the end credits that says “This is a work of science fiction”?

    Gary is probably trolling but the sad truth is many people out there DO believe this is real and as someone else here mentioned it hurts the credibility of the Discovery Channel. (if nothing else, it speaks to their slipping standards!)

    BTW, if you still think it’s real maybe you should check out imdb look up all the “scientists” from this show who all turn out to be actors.

  • TV Addict

    Do people actually believe mermaids exist? Like, actually? This isn’t a Disney movie. We all know that mermaids and Bigfoot are fake, while the boogeyman and dragons are real but only live in Antartica. Come on, people.

  • man with no name

    This is second biggest hoax video we seen on tv.. Skegness Monster aka Susan by James May and This MERMAIDS: THE NEW EVIDENCE show.

    Family guy “turban cowboy” was real!

  • man with no name

    i forgotten to say all these stuff happened in 2013.

    year 2013 is the year of the hoax’s!!

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