E! Presents Joan Rivers With the Ultimate Birthday Gift: A Network Takeover
via press release:
E! PRESENTS JOAN RIVERS WITH THE ULTIMATE BIRTHDAY GIFT: A NETWORK TAKEOVER
In Honor of Her Milestone Birthday, Joan Will Infiltrate E!’s Airwaves the Second Week of June with Appearances Across the Network’s Shows, Extra Episodes of “Fashion Police,” and a Special Black-Tie Celebration Filled with Surprises for the One and Only Comedy Legend
Los Angeles, CA—May 28, 2013—Joan Rivers is having a milestone birthday this year which begs the question: what do you get the woman who has it all? This year, in celebration of the big day, Joan will be taking over E! for five full days. From extra episodes of “Fashion Police” airing daily, to popping up on the network’s other popular series, to special birthday content appearing on Eonline, Joan will bring her notoriously unfiltered and hilarious comedy to all areas of the network. And with special on-screen birthday messaging airing during the week, Joan’s presence won’t be missed. Don’t miss this epic 5-day takeover beginning Monday, June 10th only on E!
Every Friday night millions of fans tune in to see Joan with co-hosts Kelly Osbourne, Giuliana Rancic and George Kotsiopoulos give out a weekly dose of the biggest moments in fashion triggered by Hollywood’s major events, fashion mistakes and the most talked-about pop culture happenings. Throughout her birthday week, E! will air a brand-new half-hour episode of “Fashion Police” every night Monday, June 10th through Thursday, June 13th at 10:30 PM, culminating with a special full hour birthday salute to Joan on Friday, June 14th at 10:00PM. The half-hour special episodes will feature guest appearances by celebrities, friends of Joan and even some victims of her past critiques. Plus a mystery guest from Joan’s past will stop by, forcing her to identify the person by asking them fun and crazy questions. The shows will be packed-full of “Fashion Police” Joan-themed games including the popular ‘Guess Me from Behind,’ featuring derrières that share a birthday with Joan. The comedy icon will also take a stroll down memory lane by playing “Guess the Dress Decade” where her “Fashion Police” co-hosts must guess which decade each of her gowns are from. Joan’s birthday week will conclude with the party to end all parties, a full one hour episode of “Fashion Police” where black-tie attire is required.
Joan will be laying claim to all dayparts throughout the week with special daily appearances on “E! News” where she’ll fill in as audio director, news anchor, wardrobe stylist and camera man. She’ll have a surprise for Joel McHale during the Wednesday, June 12th episode of “The Soup,” and will even stay up very late one night to invade the set of “Chelsea Lately.” She will “insert” herself into all facets of the network including popping up in “moments” on some of the network’s most popular series.
The celebration will extend from on-air to online with Eonline fêting Joan all week with special content. Socially, fans and Joan Rangers will have the opportunity to wish the Queen of Comedy a Happy Birthday by signing an enormous electronic birthday card just for Joan, and Facebook and twitter users will be encouraged to pay homage to Joan and her milestone birthday by replacing profile pictures with Joan photos.
This year, comedy icon Joan Rivers is threatening to have her cake, eat it too and bring home the leftovers when she takes over E!’s airwaves. To take part in Joan’s birthday extravaganza, don’t miss a minute of E! beginning Monday, June 10th.
About E! Entertainment
E! is television’s top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms anytime and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, “E! News,” “The Soup,” “Chelsea Lately,” “Fashion Police” and “True Hollywood Story,” as well as the network’s popular series “Keeping Up with the Kardashians,” “Kourtney and Kim Take Miami,” “Married to Jonas” and “After Lately.” Additionally, E!’s “Live from the Red Carpet” signature events keep fans connected to their favorite stars on pop culture’s biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.