via press release:
MONACO GRAND PRIX ON NBC IS MOST-WATCHED F1™ RACE ON U.S. TV IN SIX YEARS & UP 241% VS. LAST YEAR
First-Ever Live Broadcast of Monaco Grand Prix on U.S. Network TV Produces Triple-Digit Increases in Key Demographics
Race Outperformed Last Year’s F1 on FOX Four-Race Average by 40%
NEW YORK – May 28, 2013 – NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.
The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household. It is the most-watched F1 race on U.S. television in six years, since Fox broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).
Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.
NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).
The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9.