Monaco Grand Prix on NBC is Most-Watched F1 Race on U.S. TV in Six Years & Up 241 Percent from Last Year

Categories: Network TV Press Releases

Written By

May 28th, 2013

Monaco Grand Prix

via press release:

MONACO GRAND PRIX ON NBC IS MOST-WATCHED F1™ RACE ON U.S. TV IN SIX YEARS & UP 241% VS. LAST YEAR

 

 

First-Ever Live Broadcast of Monaco Grand Prix on U.S. Network TV Produces Triple-Digit Increases in Key Demographics

 

Race Outperformed Last Year’s F1 on FOX Four-Race Average by 40%

 

 

NEW YORK – May 28, 2013 – NBC’s live broadcast of the Monaco Grand Prix this past Sunday morning was watched by nearly 1.5 million viewers, making it the most-watched Formula One™ race on U.S. television in six years, and up 241% vs. last year’s race, which aired on SPEED, according to Fast National data provided today by the The Nielsen Company.

 

The Monaco Grand Prix (7:59-10:30 a.m. ET/4:59-7:30 a.m. PT), which was broadcast live on U.S. network television for the first time, was watched by 1.456 million viewers and scored a 1.0 household rating. It is the most-watched F1 race on U.S. television in six years, since Fox broadcast the Canadian Grand Prix in the afternoon in 2007 (6/10/07, 1.494 million).

 

Viewership for the race was up 241% vs. last year’s Monaco telecast on SPEED (427,000 viewers), and was up 40% vs. FOX’s four-race F1 average last year (1.038 million), all of which were broadcast in the afternoon.

 

NBC tallied triple-digit increases vs. SPEED’s telecast last year among two key demographics, Adults 18-49 (461,000 vs. 127,000, up 263%) and Adults P25-54 (674,000 vs. 160,000, up 321%).

 

The next F1 race is the Canadian Grand Prix, which will air live on NBC at 2 p.m. ET on Sunday, June 9.

 

 

 
  • discordia

    Congrats to NBC for Butchering the Monaco F1 coverage. I don’t know how you can manage to so screw up a broadcast, but having F1 after Hockey? Clearly you are not paying any attention. SO, not only is the live coverage screwed up, but then even the recorded replay is off, again.

    The guys did OK, but Diffy is an annoying nasal hack… SO congrats on being so damn average. Keep it up NBC and See if Bernie doesn’t just hand your incompetent butts your walking papers at the end of 2013.

  • jp

    having F1 biggest race on network TV was a smart move. I got up at 6:30 central time to watch the race. Very entertaining. Not surprise by the number.

  • Phil

    Good.

  • Fox

    NBC will also be televising the Canadian Grand Prix – June 9th!

  • SueQ

    Congrats to NBC. It was one of the best races so far this year. Also congrats to N. Rosberg w/ Mercedes crossing the finish line in first. Dicordia, lighten up, its just the first year for this network. They will get better.

  • Laurejnce Glavin

    The only thing occupying Bernie’s mind right now s whether his daughter manages to install the one-million-dollar crystal bathtub she ordered right after Texas Republicans approved a $250,000,000 taxpayer-funded subsidy for a track near Austin.

  • Eligio

    If its the regular coverage discordia it produce by a local network in Monte Carlo (the rest are produced by FOM which are better quality) so it not NBC fault.

  • i hate nbc

    nbc does a worse job than fox sports, and that was bad

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