via press release:
TELEMUNDO’S LA VOZ KIDS DELIVERS BEST TELECAST AVERAGING OVER TWO MILLION TOTAL VIEWERS, UP 22% VS. PREMIERE
MIAMI – May 27, 2013 – Sunday’s broadcast of Telemundo’s “La Voz Kids” averaged 2,063,000 total viewers and 1,040,000 Adults 18 to 49, up 14% and 13% respectively, vs. prior week, according to Nielsen. Hosted by TV personality Daisy Fuentes and entertainment host Jorge Bernal, and featuring expert celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia, “La Voz Kids” continues to grow in its fourth week on the air vs. premiere, increasing 22% in total audience and 19% adults 18 to 49.
A wide variety of young talented singers from across the country took the “La Voz Kids'” stage to display their best singing qualities in front of the demanding coaches across a variety of musical styles. Following the enormous success of NBC’s “The Voice” in the U.S. and across international markets, the global hit competition features young kids between 7 and 14 years old competing through thrilling blind auditions, followed by the battle rounds and live shows. The winner of “La Voz Kids” will receive a recording contract and a cash prize to support his/her education.
Source: Nielsen, NPM, fast program data, Live+SD, 5/26/13.