‘The Bachelorette’ Opens with ABC’s Best Summer Time Slot Numbers Since July
via press release:
With the season premiere of The Bachelorette and A Special Edition of 20/20 with Barbara Walters, ABC finished a strong second during primetime on Memorial Day to NBC with The Voice and Revolution. Growing year to year in viewers (+12%) and young adults (+13%), the Net delivered its strongest summer Monday since July – since 7/9/12 and 7/16/12, respectively.
Taking second place to The Voice head to head from 8-10pm and gaining audience throughout its broadcast, ABC’s season opener of The Bachelorette was up over the show’s performance on the Memorial Day last year in Total Viewers (+2%) and held even in Adults 18-49. Please Note: In recent seasons The Bachelorette premiered coming out of Dancing with the Stars, so comparisons to last year’s post-Dancing premiere are not fair. Also, it was the first time the show faced The Voice. The Bachelorette delivered ABC’s best summer numbers in the time period since July 16, 2012.
During the 10 o’clock hour, A Special Edition of 20/20 with Barbara Walters – Bringing Up Baby: Royal Edition earned second place to NBC’s The Voice-led Revolution in Total Viewers, Adults 18-49 and Adults 25-54. The ABC newsmagazine improved its hour from the year-ago night by double-digit percentages in Total Viewers (+33%), Adults 18-49 (+63%) and Adults 25-54 (+33%).