TV Ratings Monday:’The Bachelorette’ Premieres Down, ‘The Voice’ Falls, ‘Revolution’ & ‘The Goodwin Games’ Flat

The Bachelorette Premiere May 27 2013

Adults 18-49: Rating/Share 2.7/7 1.7/5 1.5/4 1.1/3 0.6/2 0.4/1
Adults 18-34: Rating/Share 1.9/6 1.3/4 1.4/4 0.6/2 0.4/1 0.3/1
Total Viewers (million) 9.410 5.791 3.436 4.353 1.438 1.529


NOTE: A18-49 usage was up +4% from 8-10pm and +3% from 8-11pm last night versus last Monday

NBC was number one with adults 18-49, and with total viewers.

On NBC, The Voice hit a series low for a performance show with a 3.1 adults 18-49 rating, down 11 percent from last week’s 3.5. Revolution earned a 1.9 adults 18-49 rating, even with last week.  Your predictions were a little optimistic.

On ABC, the season premiere of The Bachelorette scored a 1.9 adults 18-49 rating down 27 percent from a 2.6 for last season’s 90 minute premiere on May 14, 2012, which followed a new episode of Dancing With the Stars. It was the show’s lowest rated premiere ever. A special episode of 20/20, Bringing Up Baby: Royal Edition about the British royals earned a 1.3 adults 18-49 rating, even with Motive’s performance in the time period last week.

On FOX, The Goodwin Games garnered a 0.6 adults 18-49 rating, even with last week’s series premiere.

On The CW, the movie Memorial Day scored a 0.4 adults 18-49 rating.


Broadcast primetime ratings for Monday, May 27, 2013:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC The Voice (8-10PM) 3.1/9 10.88
ABC The Bachelorette (8-10PM) Season Premiere 1.9/5 5.88
CBS How I Met Your Mother – R 0.9/3 3.60
FOX Raising Hope – R 0.7/2 1.77
CW Memorial Day (8-10PM) 0.4/1 1.53
8:30 CBS Rules of Engagement – R 0.9/2 3.66
FOX The Goodwin Games 0.6/2 1.366
9:00 CBS 2 Broke Girls – R 1.0/3 4.21
FOX New Girl – R 0.6/2 1.32
9:30 CBS Mike & Molly – R 1.2/3 4.67
FOX The Mindy Project – R 0.6/1 1.30
10:00 NBC Revolution 1.9/5 6.48
ABC 20/20 1.3/4 5.61
CBS Hawaii Five-0 – R 1.2/3 4.99

In Late-Night Metered Markets Monday night:



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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