'ABC World News' Gaining in Total Viewers and A25-54, Number 1 on Thursday

Categories: Press Releases

Written By

May 29th, 2013

Diane-Sawyer

via press release:

“World News” Posts Double-Digit Increases Week-to-Week Among Both Total Viewers and Adults 25-54 and Grows Year-to-Year in Both Measures

 

“World News” Airs the No. 1 Telecast on Thursday, May 23

 

“World News” Narrows Margins with NBC from the Previous Week by Double-Digits, Decreasing News Demo Margin for 5th Consecutive Week  

 

“World News” Improves on Previous Sweep in Total Viewers, Cuts Margins with NBC Versus the Previous Sweep in Both Total Viewers and Adults 25-54

 

 

For the week of May 20, 2013, “ABC World News with Diane Sawyer” averaged 7.35 million Total Viewers and a 1.6 rating/7 share/1.94 million in Adults 25-54, according to Nielsen Media Research.  “World News” posted double-digit increases week-to-week among both Total Viewers (+10%) and Adults 25-54 (+17%) – 6.67 million and 1.67 million on w/o 5/13/13.  In addition, the ABC evening newscast saw year-to-year growth in both overall viewers (+3%) and in the key adult news demo (+7%) – 7.17 million and 1.81 million on w/o 5/21/12.

 

“World News” aired the No. 1 telecast on Thursday (5/23/13) in Total Viewers, outdrawing “NBC Nightly News” by 105,000 viewers (7.130 million vs. 7.025 million).  

 

“World News” narrowed its margins with “NBC Nightly News” from the previous week by double-digits in both Total Viewers (-14%, 692,000 vs. 807,000) and Adults 25-54 (-12%, 217,000 vs. 246,000).  Decreasing its news demo margin for the 5th consecutive week, “World News” saw its closest performance with the NBC newscast in 2 months – since w/o 3/25/13.

 

Year-to-year, “World News” narrowed its Adults 25-54 margin with “NBC Nightly News” by -30% (217,000 vs. 311,000).

 

Season to date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season.  “World News” narrowed its margins with “NBC Nightly News” among both Total Viewers (-24%) and Adults 25-54 (-7%) to post its smallest margins in Total Viewers (789,000) and Adults 25-54 (325,000) with the NBC program in 4 years – since the 2008-09 season.

 

For the week, “World News” outperformed “CBS Evening News” by 1.34 million Total Viewers and by 337,000 Adults 25-54, leading the CBS program by its largest news demo margin in 17 months – since w/o 12/26/11.

 

*****

 

For the May 2013 sweep, “ABC World News with Diane Sawyer” averaged 7.25 million Total Viewers and a 1.6 rating/7 share/1.84 million among Adults 25-54, according to Nielsen Media Research.  “World News” improved on the previous sweep in Total Viewers (7.22 million – May 2012).

 

“World News” cut its margins with “NBC Nightly News” versus the previous sweep (February 2013) in both Total Viewers (-14% - 729,000 vs. 852,000) and Adults 25-54 (-6% - 268,000 vs. 284,000), posting its smallest sweep margin in the key news demo in 1 year – since May 2012.

 

“World News” led the CBS’ “Evening News” by 1.09 million Total Viewers and by 250,000 Adults 25-54 viewers during the May 2013 sweep.

 

 
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