‘CBS Evening News With Scott Pelley’ Delivers Year-to-Year Ratings Growth
via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” IS THE ONLY NETWORK EVENING NEWS BROADCAST TO DELIVER YEAR-TO-YEAR RATINGS INCREASES AMONG ADULTS 25-54 (+7%) –THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS – FOR THE 2012-2013 TELEVISION SEASON
THE “CBS EVENING NEWS” FINISHES THE SEASON IN ITS CLOSEST COMPETITIVE POSITION TO SECOND PLACE IN ADULTS 25-54 IN 18 YEARS (SINCE THE 1994-1995 SEASON) WITH ONLY 0.1 OF A RATING POINT SEPARATING THE CBS BROADCAST FROM SECOND PLACE
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS NEARLY HALF A MILLION VIEWERS (+490,000) COMPARED TO LAST SEASON – ITS LARGEST YEAR-TO-YEAR VIEWER GAIN IN 15 YEARS AND THE LARGEST YEAR-TO-YEAR VIEWER INCREASE FOR ANY NETWORK EVENING NEWS BROADCAST IN 11 YEARS
The CBS EVENING NEWS WITH SCOTT PELLEY is the only network evening news broadcast to deliver year-to-year ratings increases among adults 25-54 (1.6/06 from 1.5/06, +7%) – the demographic most important to those who advertise in News – according to Nielsen most current ratings for the 2012-2013 television season. The CBS EVENING NEWS finished the season in its closest competitive position to second place in adults 25-54 in 18 years (since the 1994-1995 season). Only 0.1 of a rating point separates the CBS EVENING NEWS WITH SCOTT PELLEY from second-place ABC.
The CBS EVENING NEWS WITH SCOTT PELLEY added nearly half a million viewers (+490,000) compared to last season – its largest year-to-year viewer gain in 15 years (since the 1997-1998 season) and the largest year-to-year viewer increase for any network evening news broadcast in 11 years (since the 2001-2002 season). The CBS EVENING NEWS WITH SCOTT PELLEY also cut the viewer deficit with ABC by nearly a quarter of a million viewers (from 1.44m to 1.21m) compared to last year.
This season marks the second consecutive season of viewer growth for the CBS broadcast – the first time the CBS broadcast has accomplished this in more than a decade. Additionally, the CBS EVENING NEWS WITH SCOTT PELLEY is the only network evening news broadcast to post viewer gains over the last two seasons.
The CBS EVENING NEWS WITH SCOTT PELLEY also posted the largest year-to-year percentage increases among viewers (6.71m from 6.22m, +8%) and households (4.5/09 from a 4.2/08, +7%) among the network evening news broadcasts for the 2012-2013 television season. The CBS EVENING NEWS WITH SCOTT PELLEY posted its best season delivery in both viewers and households in six years (since the 2006-2007 season).
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.