CBS and will.i.am Team Up on a Summer-Long On-Air Campaign
via press release:
CBS TEAMS UP WITH SEVEN-TIME GRAMMY AWARD WINNER WILL.I.AM
ON A SUMMER-LONG CAMPAIGN FOR THE NETWORK AND ITS PROGRAMMING
On-Air Spots Featuring the Song “Hello” from will.i.am’s Latest Solo Album #willpower
Made their Debut Last Night
CBS has partnered with will.i.am, the multi-platinum producer and songwriter, to feature the artist’s song “Hello,” from his latest solo album #willpower, in the summer-long on-air promotional campaign for the Network and its summer and fall programming.
The promotional spots featuring “Hello” made their debut last night. In the spots, the intro and partial chorus of the upbeat song are interspersed with a fast-paced video montage of CBS talent from various new and returning programs.
A seven-time Grammy Award-winner, will.i.am is known not only for his work with The Black Eyed Peas, who have sold 33 million albums and 58 million singles worldwide, but also for his work with some of the entertainment industry’s biggest names. Recognized and honored by numerous industry organizations, will.i.am is the recipient of multiple Grammy Awards, a Latin Grammy Award, an Emmy Award, a CLIO Award, two NAACP Image Awards, a VH1 Do Something Award, the BMI President’s Award and a 2008 Webby Award.