via press release:
LIFETIME REGISTERS YEAR-ON-YEAR GROWTH FOR MONTH OF MAY
LOS ANGELES, CA (May 30, 2013) – Bolstered by its hit dramas The Client List and, and reality programs and Preachers’ Daughters, Lifetime posted gains in viewership this past month vs. May 2012, racking up a +12% jump among Total Viewers compared to last May, +16% with Adults 25-54, +12% with Women 25-54 and +5% in Adults 18-49, according to Nielsen Research.
Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation