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TV Ratings Wednesday: 'MasterChef' Steady, 'Healing in the Heartland' Decent, Soft Premieres for 'The American Baking Competition' & 'The Lookout'

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Written By

May 30th, 2013

Healing in the Heartland Usher Blake Shelton

Scoreboard FOX NBC UNI ABC CBS CW
Adults 18-49: rating/Share 2.2/7 1.5/4 1.4/4 1.1/3 1.0/3 0.4/1
Adults 18-34: Rating/Share 1.9/7 0.8/3 1.3/5 0.7/3 0.6/2 0.3/1
Total Viewers (million) 5.434 6.475 3.511 4.123 5.730 1.290


FOX was the number one network in adults 18-49  while NBC  was on top with total viewers.

On FOX, MasterChef earned a 2.2 adults 18-49 rating even with last week’s premiere.

On NBC, Dateline scored a Wednesday season high with a1.6 up 14 percent from last Wednesday’s 1.4 adults 18-49 rating.  Healing in the Heartlands: Benefit Concert earned a 1.9 adults 18-49 rating, the network’s best time period performance since January 9.

On ABC, Family Tools scored a series low 1.0 down 17 percent from a 1.2 adults 18-49 rating for its most recent episode on May 15. How To Live With Your Parents (For the Rest of Your Life) earned a series low 1.3 down 38 percent from last week's 2.1 adults 18-49 rating. The premiere of The Lookout (formerly known as primetime Nightline) garnered a 1.1 adults 18-49 rating up 10 percent from the premiere of last summer’s Final Witness on June 27, 2012.

On CBS, the premiere of The American Baking Competition earned a 1.0 adults 18-49 rating down 23 percent from a 1.3 for the premiere of Dogs In The City on Wednesday, May 30, 2012, ranking as CBS’s lowest rated Wednesday debut ever.

 

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Overnight ratings for Wednesday, May 22, 2013:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX MasterChef (8-10PM) 2.2/7 5.43
NBC Dateline 1.6/5 7.09
CBS The American Baking Competition - Series Premiere 1.0/3 5.21
ABC The Middle - R 1.0/4 4.32
CW Arrow - R 0.4/1 1.48
8:30 ABC Family Tools 1.0/3 3.63
9:00 NBC Healing in the Heartland: Relief Benefit Concert 1.9/6 8.56
ABC Modern Family - R 1.4/4 4.64
CBS Criminal Minds - R 1.0/3 5.21
CW Supernatural - r 0.4/1 1.11
9:30 ABC How To Live With Your Parents 1.3/4 4.01
10:00 CBS CSI - R 1.1/3 6.97
ABC The Lookout - Series Premiere 1.1/3 4.07
NBC Chicago Fire - R 0.9/3 3.77

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via press note:

In Late-Night Metered Markets Wednesday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.2/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Tom

    ouch for how to live.

  • PurpleDrazi

    I’ve never even heard of ‘The Lookout’. What is it about?

  • Stop the Flop

    Why is ABC still airing Family Tools when its cancellation was announced after the second aired episode?

  • Jay

    Why schedule ‘Baking’ against ‘Masterchef’? Seems kind of stupid…

  • Samunto

    That’s a very low premiere for ‘Baking’. But i think the UK original also started off softly before rising.
    A 1.0 is a disappointment.

  • Fumbuck

    I guess FOX will move Master Chef to its fall line-up if it can keep up those ratings.

  • Alan

    It’s like they wanted How to live to fail… It did good but it wasn’t given a good chance

  • rob60990

    Not surprised that baking show bombed on CBS.

    I barely saw any ads for The Lookout. I have no idea wtf this is.

  • JONNYSBRO

    To be honest with you How to Live was still higher then any of NBC’s comedies. I watched it last night it wasn’t bad at all. Much better then Neighbors or Subgurgatory. NBC should pick up How to Live its a much better show half the comedies I saw all year. It seemed like ABC just burned it off and much better then other shows I saw. Was I the only one who thought this way?

  • Stop the Flop

    @PurpleDrazi: From what I saw last night, The Lookout is pretty much a combination of hidden camera investigation and Consumer Reports.

  • ethan

    Good…more cheap reality drivel, more garbage ratings…will these networks ever learn?

  • Survivor Fan

    Good for MasterChef. I think it can go to 2.3 in finals. I will be curious to see the ratings for the premiere of Top Shot: All-Stars.

  • rob60990

    oh The Lookout is Primetime Nightline renamed. Not interested.

  • CBSviewer

    What’s happening with CBS’s repeats ?

  • Mitchell

    @Stop The Flop

    Family Tools was always going to be cancelled, no show that a network seriously considers renewing premiers in May. It’s basically in the same position as Goodwin Games or Save Me, except it got a chance to have one or two episodes in season.

  • Mitchell

    @ethan

    It’s Summer, of course they’re going to fill their schedules with cheap reality stuff. It’s not like any of the original shows airing in Summer really rate that much better.

  • rgxx

    Dear CBS – why in the WORLD would put up a new baking show against the MASTERCHEF?

    MASTERCHEF is cool, slick, fun and the chefs have great personalities…I clicked over during commercials on Fox – and caugh a minute here and a minute there…one word comes to mind: CRAP!

    CBS – like leaving a cake in too long in the oven…your baking show has already been on the air tooo long….

    Cancel it…or at least move it…has some dignity.

  • Mon

    Dogs in the City premiere last year May 30 got 1.3/4 and 6.72 million viewers.

    Nice to watch 2-hours of MasterChef every week. Much better than a 4-month broadcast. Anyway, what’s with the contestants this season? Lots of unlikable cooks. I’m rooting for the underdog to win – the barback/ex-soldier and the guy with European accent.

  • Survivor Fan

    Now, all the people who said that ABC made a mistake in cancelling HTLWYPFTROYL have to eat crow. It would have been an Apt 23 situation next year.

  • Rebecca

    @JONNYSBRO
    I agree. I really like HTL. I emailed ABC last week (via their website) to ask them to reconsider its cancellation; bring it back mid-season or something.

    I was just watching last night’s episode online, which had a story of the little girl being in a first grade musical of “Mulan” – and my third grader was watching Disney’s “Mulan” dvd in the other room….surreal, lol.

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