All CBS Daytime Shows Finish the Season With Year-to-Year Growth in Viewers

Categories: Network TV Press Releases

Written By

May 31st, 2013

Bold & the beautiful logo

via press release:



Daytime Lineup Also Posts May Sweep Increases in Viewers and Key Demos

THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, LET'S MAKE A DEAL, THE PRICE IS RIGHT and THE TALK all finished the 2012-2013 season and May sweep with year-to-year growth in viewers.


Compared to last season in viewers, LET'S MAKE A DEAL 1 was up +14% (2.69m from 2.36m), LET'S MAKE A DEAL 2 was up +13% (3.11m from 2.76m), THE PRICE IS RIGHT 1 was up +5% (4.48m from 4.27m), THE PRICE IS RIGHT 2 was also up +5% (5.33m from 5.08m), THE BOLD AND THE BEAUTIFUL posted an +8% gain (3.51m from 3.25m), THE YOUNG AND THE RESTLESS was up +0.5% (4.82m from 4.80m) while THE TALK posted growth of +10% (2.40m from 2.18m), according to Nielsen most current ratings.


Among key women demographics for the season, LET'S MAKE A DEAL 1 & 2 were up in both women 25-54 (+13%, +25% respectively) and women 18-49 (+17%, +14% respectively), THE PRICE IS RIGHT 2 gained +8% in women 25-55 while THE BOLD AND THE BEAUTIFUL was up +7% in women 25-54.


In the May sweep according to Nielsen live plus day ratings, CBS's daytime lineup posted increases in viewers and/or key women demographics.


Viewers           W25-54                       W18-49


LMAD 1 May 2013                            2.70m              0.9/6                            0.6/5

LMAD 1 May 2012                            2.31m              0.7/5                            0.5/4

+17%               +29%                           +20%


LMAD 2 May 2013                            3.11m              1.0/7                            0.7/6

LMAD 2 May 2012                            2.64m              0.7/5                            0.6/4

+18%               +43%                           +17%


TPIR 1 May 2013                               4.38m              1.2/8                            0.9/6

TPIR 1 May 2012                               4.03m              1.1/7                            0.7/5

+9%                 +9%                             +29%


TPIR 2 May 2013                               5.11m              1.4/9                            1.0/7

TPIR 2 May 2012                               4.81m              1.2/8                            0.9/6

+6%                 +17%                           +11%


B&B    May 2013                                3.28m              1.5/9                            1.1/7

B&B    May 2012                                3.07m              1.4/9                            1.1/7

+7%                 +7%                             nc


THE TALK May 2013                       2.36m              1.0/6                            0.7/4

THE TALK May 2012                       2.27m              1.0/6                            0/7/5

+4%                 nc                                nc


Y&R May 2013                                  4.38m                                                  1.3/9

Y&R May 2012                                  4.30m                                                  1.3/9

+2%                                                     nc



  • Jack Bauer

    The Price is Right still SUCKS and Drew Carey continues to waste everybody’s time when he asked dumb questions to the contestants and still talks too much. Hope the upcoming Season 42 is still at its worst. :-(

  • Clarke

    Good numbers for CBS soaps. Those numbers for Y&R (while not spectacular) are good enough for the show to survive many years to come. Y&R IS the star of CBS’s daytime lineup – I can’t see them canceling it unless it falls substantially in the key demos.

  • TV#1

    I wish General Hospital’s ratings would pick up. I started watching the show back in January, and I really enjoy it. I like it more than a lot of shows that air in primetime.

  • Mike

    Good job CBS. Glad to see them finish the season up.

  • moshane58

    Congrats CBS.Wonder on GH.Did watch the tribute to Jeanne Cooper.Very good and sad.

  • tad

    Glad to see the y&r going up and should be going up. Buy can we please get Bob Barker back on the price is right ? Let’s ship Drew back to Cleveland and get Bob off the golf course.

  • Mark McNeil

    I like Drew Carey.

  • MBmomof3

    Congrats, especially to Y&R and B&B.

  • 4hourglass

    The only thing good about Y&R is the opening.
    The sands are flowing nice and hot at Days of our Lives.

  • Sascha

    Lots of PR hype here, but very little substance.

    Ratings are still much worse than they were before CBS destroyed our favorite soaps with bad producing and writing.

    “network television’s fastest-growing daytime talk show, THE TALK”

    is a joke, because the ratings are still much worse than the ones AS THE WORLD TURNS got shortly before it was cancelled by CBS.

    Another point: All those cheap shows have much worse ratings during the “summer break” (reruns), in contrast to soap opera ratings that tend to decrease much less during that period.

    Of course, they will say: Yeah, you’re right, the ratings of “The Talk” are worse than of ATWT, but it’s only about half the cost. Well, if that’s supposed to be a plan for “growing fast” or growing at all, I must have missed something.

    CBS, have a thorough look at the successful reboot of All My Children and One Life to Live ONLINE-only! Soaps are the genre of the future, because there are millions of people out there who are watching them ONLINE (and have therefore largely been excluded from traditional ratings) – in sharp contrast to any cheap talk or game show!

  • Derrick

    Congrats CBS!

  • Mike

    Sascha, ATWT in 2010 when it was cancelled was consistently getting about 2.3 million viewers and several times hitting .7 in 18-49. Those are the same ratings that The Talk are getting now. And Let’s Make A Deal consistently gets higher than GL got.

    I miss the soaps too but it is time that some people need to stop with the same old rhetoric and look at facts. You can keep on dreaming all you want but the numbers don’t even match.

    And whether you want to admit it or not, but because CBS is making more money off this lineup the shows are safer. And I appreciate that.

    And personally I think less soaps makes the final 4 healthier in ratings too and has helped them go up. Look at soap fans complaining since AMC and OLTL returned how they don’t have time to watch all their soaps. Even PP had to cut the schedule because fans couldn’t keep up.

  • fakeem

    Where can I find the ratings for Y&R’s Jeanne Cooper Tribute Show?

  • Derrick

    fakeem, that probably won’t be until near the end of next week!

  • 4hourglass

    Jeanne Cooper must have been bored to death.
    Y&R stands for Yawn&Rest.

  • Derrick

    That was very harsh, 4hourglass! :(

  • Mike


    Some folks have the mentality of a third grader and even less class. In the other thread he or she comes out as a fan of Days. Of course you know that it is always a wonderful way to support your show and how good it is by putting another show down.

    If your show isn’t good enough to stand on it’s merits then all you can do is put another show down or try to make it look bad. You know the mentality of a child.

  • 4hourglass

    I am a fan of all soaps.
    Jeanne cooper was a powerhouse actress.
    Y&R was and still is a snorefest.
    Jeanne Cooper deserved better.
    Rest in peace Jeanne.
    I meant no disrespect. Get your act togather Y&R!

  • jupiter3765

    what where the ratings all my children averaged when it got cancelled and replace with the chew

  • pmr

    I am loving Y&R these days. The acting and writing is top notch. Sure there are a few storylines and actors that I could do without, but that is true on every soap – all of the time. Kudos to Michael Muhney, Joshua Morrow, Michelle Stafford, Jess Walton & Christian LeBlanc in particular. I have to say that DOOL is riding a wave too. Powerhouse performances by Allison Sweeney, Eilieen Davidson, Chandler Massey and Freddie Smith.

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