All CBS Daytime Shows Finish the Season With Year-to-Year Growth in Viewers

Categories: Network TV Press Releases

Written By

May 31st, 2013

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via press release:

ALL CBS DAYTIME SHOWS FINISH THE SEASON WITH YEAR-TO-YEAR GROWTH IN VIEWERS

 

Daytime Lineup Also Posts May Sweep Increases in Viewers and Key Demos

THE YOUNG AND The Restless, The Bold AND THE BEAUTIFUL, LET'S MAKE A DEAL, THE PRICE IS RIGHT and THE TALK all finished the 2012-2013 season and May sweep with year-to-year growth in viewers.

 

Compared to last season in viewers, LET'S MAKE A DEAL 1 was up +14% (2.69m from 2.36m), LET'S MAKE A DEAL 2 was up +13% (3.11m from 2.76m), THE PRICE IS RIGHT 1 was up +5% (4.48m from 4.27m), THE PRICE IS RIGHT 2 was also up +5% (5.33m from 5.08m), The Bold AND THE BEAUTIFUL posted an +8% gain (3.51m from 3.25m), THE YOUNG AND The Restless was up +0.5% (4.82m from 4.80m) while THE TALK posted growth of +10% (2.40m from 2.18m), according to Nielsen most current ratings.

 

Among key women demographics for the season, LET'S MAKE A DEAL 1 & 2 were up in both women 25-54 (+13%, +25% respectively) and women 18-49 (+17%, +14% respectively), THE PRICE IS RIGHT 2 gained +8% in women 25-55 while The Bold AND THE BEAUTIFUL was up +7% in women 25-54.

 

In the May sweep according to Nielsen live plus day ratings, CBS's daytime lineup posted increases in viewers and/or key women demographics.

 

Viewers           W25-54                       W18-49

 

LMAD 1 May 2013                            2.70m              0.9/6                            0.6/5

LMAD 1 May 2012                            2.31m              0.7/5                            0.5/4

+17%               +29%                           +20%

 

LMAD 2 May 2013                            3.11m              1.0/7                            0.7/6

LMAD 2 May 2012                            2.64m              0.7/5                            0.6/4

+18%               +43%                           +17%

 

TPIR 1 May 2013                               4.38m              1.2/8                            0.9/6

TPIR 1 May 2012                               4.03m              1.1/7                            0.7/5

+9%                 +9%                             +29%

 

TPIR 2 May 2013                               5.11m              1.4/9                            1.0/7

TPIR 2 May 2012                               4.81m              1.2/8                            0.9/6

+6%                 +17%                           +11%

 

B&B    May 2013                                3.28m              1.5/9                            1.1/7

B&B    May 2012                                3.07m              1.4/9                            1.1/7

+7%                 +7%                             nc

 

THE TALK May 2013                       2.36m              1.0/6                            0.7/4

THE TALK May 2012                       2.27m              1.0/6                            0/7/5

+4%                 nc                                nc

 

Y&R May 2013                                  4.38m                                                  1.3/9

Y&R May 2012                                  4.30m                                                  1.3/9

+2%                                                     nc

 

 

 
  • Kelby

    Y&R is awful!

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