'Days of Our Lives' Matches Its Biggest Women 18-49 Viewership in 18 Months

Categories: Network TV Press Releases

Written By

May 31st, 2013

days of our lives

via press release:




For the Week of May 20-24, ‘Days’ Jumps vs. the Same Week Last Year by 32 Percent in the Women 18-49 Demo and 34 Percent in the Women 25-54 Category

UNIVERSAL CITY, Calif. – May 31, 2013 – “Days of our Lives” has equaled its biggest women 18-49 audience in 18 months and set an 11-week high in total viewers, according to “live plus same day” viewing figures for the week of May 20-24 from Nielsen Media Research.

For the week, "Days of our Lives" averaged a 1.0 rating, 6 share among women 18-49 and a 0.6 rating among women 18-34, tying it for #4 among network daytime series in the women 18-49 demographic and tying it for #3 in the women 18-34 race.

"Days" equaled its biggest women 18-49 audience (634,000) since the week of November 21-25, 2011 (703,000). "Days" also averaged 634,000 women 18-49 during the week of January 14-19, 2013. In total viewers, "Days'" 2.513 million persons for the week was the show's biggest overall audience since the week of March 4-8 (2.563 million).

For the week versus the same week last year, "Days of our Lives" was up 14 percent in the women 18-34 race (200,000 vs. 175,000), up 32 percent in the women 18-49 demographic (634,000 vs. 480,000), up 34 percent in the women 25-54 race (788,000 vs. 590,000) and up 10 percent in total viewers (2.513 million vs. 2.294 million).

For the second quarter to date, "Days of our Lives" is up 3 percent in the women 18-49 category (632,000 vs. 611,000), up 8 percent in the women 25-54 demo (807,000 vs. 748,000) and up 3 percent in total viewers (2.6 million vs. 2.5 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #3 in the women 18-34 demo. Season to date, “Days” is up 2 percent in total viewers (2.7 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • sedgrick

    Well not trying to be mean but for the people who saying they dont like it and the storylines suck well nobody cares cause its doing find without you and frankly doesnt need negative people watching and as you can see its showing better ratings than last years so obviously it doing something right. I can only speak for myself but ive seen a lot of comments that say
    Days has had the best May sweeps and if you dont like what you see go on cause as you see now many people like Days because all the ratings are going up.

  • 4hourglass

    Does anybody watch both, Days of our Lives
    and The Young and the Restless? What are
    your thoughts?

  • Kayla Rae

    Days has been absolutely superb this year and deserves its rise in the ratings and much more. I have been a faithful viewer of DOOL since the very beginning and remain in awe at the stellar acting talent, intriguing storylines and brilliant direction. The show truly is must-see tv and worthy of the title of the BEST soap there is! Rock on, Days!!!

  • lampshade

    I have been a loyal fan of DOOL since the early eighties and am thrilled with their strong showing in the May sweeps. I hope this continues for a long time to come. In my opinion the show still has much room for improvement. I love the contemporary Will/Sonny/Nick/Gabi storyline, but nicole still moping around a rectory, Hope being reduced to a sounding board, and Dannifer world is less impressive. Really great to see my other favourite BB showing a really strong performance-I am loving BB right now, massive fan of Brooke as always and I am clearly not in a minority in enjoying the Liam/Steffy/Hope triangle. YR is holding their numbers-not easy to do in this era. Congrats to all three. Long live daytime drama!!

  • Maureen

    I have been watching Days since its inception in 1965 (when it was in black and white and only a half hour show). I have been enjoying it up to now (occasionally critical of some story line, but no big deal). Now, however, I am so disgusted by the “in-your-face” depictions of Will & Sonny going at each other. Also disgusting, is when Sammy and the others are lustily displaying themselves. It is so obvious that there is an immense push to embrace the homosexual lifestyle; with everyone labeled a “homophobic” who doesn’t jump up and down in glee at the sight of the two male lovers. Now they’ve finally worked the storyline to where Nick is reduced to a lump of tears in remorse for not accepting them (applause). I find the show to be just shy of pornographic, as well as an obvious platform for the “rainbow” crowd. Sad commentary for this generation.

  • hugo

    @ Maureen
    Will and Sonny are two adorable characters and they are deeply in love with each other. Like every young couple in love, they show affection towards another, they kiss and they have sex. There’s nothing disgusting about that. How many characters have random sex with strangers or cheat on their spouses on these shows ? That’s what you should find disgusting.

  • Deeann

    The homophobes are here.

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