Late Night TV Ratings For May 20-24, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

May 31st, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON DOMINATE THE MAY SWEEP VS. ABC AND CBS COMPETITION, DELIVERING BIGGER AUDIENCES IN EVERY KEY MEASURE

Jay Matches His Biggest May Margin vs. ‘Late Show’ in Nine Years in 18-49 Viewers; Jimmy Delivers His Biggest May Advantages Ever vs. ‘Late Late Show

Versus February Sweep Results, ‘Tonight’ Increases Its Margins vs. ‘Kimmel’ From 12 Percent to 30 Percent in 18-49 Viewers and From 4 Percent to 27 Percent in 18-34

UNIVERSAL CITY, Calif. – May 31, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have dominated the May sweep versus the ABC and CBS time-period competition, delivering bigger audiences in every key ratings category and expanding their 18-49 and total-viewers leads versus prior sweeps.

Jay delivered his biggest percentage wins over CBS’s “Late Show with David Letterman” in a May sweep since 2009 in viewers 18-49 and total viewers and matched his biggest May 18-49 advantage over “Late Show” (39 percent) in nine years (since 2004), according to “live plus same day” viewing figures from Nielsen Media Research.

At 12:35 a.m. ET, Jimmy Fallon generated his biggest May margins ever over “Late Late Show with Craig Ferguson” in Jimmy’s five May sweeps to date.

Jay has significantly stretched his leads over ABC’s “Jimmy Kimmel Live” versus their first head-to-head sweep in February, with Jay’s 18-49 lead up from 12 percent in February to 30 percent in May (with 1.075 million viewers for “Tonight” in May vs. 826,000 for “Kimmel”). In total viewers, Jay led “Kimmel” by 39 percent in February and 42 percent in May (3.515 million vs. 2.475 million) and in adults 18-34, “Tonight” led “Kimmel” by 4 percent in February and 27 percent in May (349.000 vs. 274,000).

For the April 25-May 22 sweep period, Jay generated bigger audiences than “Late Show” and “Kimmel” in every key category – adults, men and women 18-34, 18-49 and 25-54, plus total viewers – and Jimmy Fallon likewise topped “Late Late Show” as well as “Nightline” in their head-to-head half-hour in all of those key categories.

“Tonight’s” May margin over “Late Show” was 39 percent in 18-49 viewers (1.075 million vs. 775,000), up from 8 percent in February and 12 percent in May 2012. Jay also prevailed over “Late Show” by a 39 percent advantage in May 2009 and last had a bigger percentage margin during a May sweep in 2004 (49 percent).   In total viewers, Jay topped Dave in May 2013 by a 27 percent advantage (3.515 million vs. 2.767 million), up from 7 percent in February and 16 percent in May 2012. Jay last generated a bigger May win over “Late Show” in total viewers in 2009 (37 percent).

Jimmy Fallon beat “Late Late Show” this May by 38 percent in 18-49 viewers (649,000 vs. 469,000), up from 18 percent in February and 25 percent in May 2012. In total viewers, Jimmy’s lead in May 2013 is 27 percent (1.709 million vs. 1.350 million), up from 5 percent in February and 15 percent in May 2012.

Jay has now delivered bigger 18-49 audiences than "Late Show" for the last 27 weeks in a row and topped "Kimmel" for 18 of their 20 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 31 weeks in a row and "Kimmel" for 20 of 20 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 32 of the last 33 weeks and prevailed in total viewers for 29 of the last 31 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 20 weeks in a row in viewers 18-49 and 15 of the last 17 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 20-24.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 4 share

CBS “Late Show,” 0.6/3*

ABC “Kimmel,” 0.6/3*

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 2.7 million viewers*

ABC “Kimmel,” 2.4 million viewers*

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.3 million viewers*

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers*

* Thursday and Friday editions of “Late Show” and “Late Late Show,” as well as Friday’s “Last Call” and “Kimmel,” were encores.

MAY 2013 SWEEP

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 4 share

CBS “Late Show,” 0.6/3

ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 2.8 million viewers

ABC “Kimmel,” 2.5 million viewers

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET

ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.6 million viewers

CBS “Late Show,” 3.0 million viewers

ABC “Kimmel,” 2.6 million viewers**

12:35-1:05 a.m. ET

ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF MAY 20-24

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.5 million

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.2 million

TBS, 11 p.m.-midnight, “Conan,” 0.7 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

 

 

 
  • Nick

    Another 0.9 for Leno, but a 0.8 for sweeps. Still good all around, and crushing the competition. It’s a good position to be in heading into summer, no doubt.

  • Brad

    I agree. And Leno/Kimmel/Letterman, 1st/2nd/3rd throughout summer.

  • bonnie blue

    NBC, are you listening to the viewers? Have any of your brass had a second thought??? Come on, Jay, take us wherever you want to go! Jimmy Fallon is a super nice kid, but he can’t fill Jay’s shoes.

  • Brad

    When Leno only makes NBC $30-40 million, I think Fallon can easily fill his shoes.

  • Nick

    I wish Leno could make me $30-40 million ;)

  • jupiter3765

    i hope they keep late show with david letterman going been on the air since 1993 they got some good musical guest

  • bonnie blue

    You lost me there, Brad?

  • Gary Middleton

    “When Leno only makes NBC $30-40 million, I think Fallon can easily fill his shoes.”

    No idea how you come up with that. It could be accurate, but I don’t know how you say that kind of thing with such certainty, there are so many moving parts. Either you’re an accounting genius (seriously) or you don’t understand accounting at all.

    Obviously, a 30 to 40 million dollar profit on maybe a 70 million dollar annual budget is something most businesses would kill for. The fact that it was once much higher is not relevant. There were barriers to entry in those days that don’t exist now.

  • Richard

    It must feel good to be beating not one, but three late night hosts: Conan, Dave and JK.

    But beating Kimmel in this manner, slowly and painfully, has got to be the most satisfying victory for Jay since the Hugh Grant interview in ’95.

  • bonnie blue

    Though I doubt that Jay would EVER admit it, it has to feel very sweet to crush Kimmel like this after Kimmel has spewed so much hate about Jay …

  • GARebelman

    @Richard – Jay and Debbie Vickers (the producer) stalk the ratings so I am sure they are over the moon that they are beating Kimmel in every demo including 18-34 something he was suppose to win handily.

  • anonymous

    Everything changes for Fallon when he takes over The Tonight Show. When he is the face of NBC late night, people will judge him in a much more critical light.

    Does Fallon look like someone who can appeal to the heartland?

    People will find his shtick old and all he’ll be left with is pointless, juvenile, Nickelodeon-type gameshow segments and SNL-type raunchy humor from a host that is revealed to be of little substance.

    He will get 0.7 and then trend downward.

  • Ann

    And there will be Arsenio Hall taking a slice out of the pie. Even a small one will have some effect.

  • Brad

    “pointless, juvenile… from a host that is revealed to be of little substance.”

    You sure you aren’t talking about Leno?

  • Gary Middleton

    “You sure you aren’t talking about Leno?”

    Or Carson. Same criticisms were leveled against Johnny at the beginning.

    But it is not a contest to see who has the most substance, or even who is the funniest. It’s about who people want to hang out with at the end of the night. I like Fallon’s chances.

    Furthermore, if Fallon gets 0.7 instead of Jay’s 0.8, but Fallon’s audience is way more urban, it might be a revenue victory. Don’t want to advertise, say, KFC to someone who doesn’t live within 40 miles of a KFC.

  • k:Alex

    @anonym 9:25
    Fallon must have a normal audience so he can do a normal show.
    Every word he say, they will get crazy, it’s like ‘Married with Children’, very annoying.

  • fakeem

    I hope NBC remembers all the hoopla about Jay’s ratings next year. I’ve never understood why high rated shows get cancelled, or in Leno’s case, a host being getting fired while on top.

  • Brad

    The reason is that Fallin gets a good sized audience to work with who are already tuned into NBC’s late night programming. That’s the reason, and a valid one at that, but whether it will work to their liking or not is very questionable.

    Fallon is very likable and has had success with his prime time specials. I think Fallon will do. However, I am concern about him taking on a good chunk of Leno’s audience because I don’t see I’m speaking to an audience in the middle of the country. Hopefully his producers help with that, but I doubt it means he won’t win the night. It just means his audience won’t be the same as Leno’s. It’d be great he can win both audiences, winning the night by a large margin but I doubt that’d be the case. You can’t win them all.

  • Brad

    Makes you wonder if CBS will go after middle America once Letterman leaves letting Kimmel and Fallon fight for urban viewers. I would if I were them, but I don’t know who it should be. Definitely not Ferguson, though it would be interesting to let Ferguson take over after Letterman for a few years so they can polish up somebody in the 12:30 slot, but that would be to much switch-a-roo for any network. It is possible however.

    Anyways, if you had to go after middle America, who would you pick? Jeff Foxworthy? (And please don’t say Leno)

  • Gary Middleton

    Brad, I’m very happy it’s not my problem. Can’t imagine who I’d pick.

© 2014 Tribune Digital Ventures