TV Ratings Friday: 'What Would You Do?' Premieres Down, 'Dateline' Wins Night, '20/20' Rises

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June 1st, 2013

What Would You Do Season Premiere May 31 2013.

Adults 18-49: Rating/Share 1.3/5 1.2/4 0.9/3 0.6/2 0.2/1
Total Viewers (million) 6.03 4.13 4.98 2.24 0.92

NBC was number one in adults 18-49 and with total viewers.

On NBC, Dateline notched a 1.4 adults 18-49 rating up 17 percent  from a 1.2 on May 17. It was Dateline's highest rated Friday episode in Adults 18-49 since January 4. Rock Center garnered a 1.2 up 33 percent from last week's 0.9 adults 18-49 rating.

On ABC,  the season premiere of What Would You Do? scored a 1.3 adults 18-49 rating down 19 percent from a  1.6 for last season's premiere on January 20, 2012.   20/20 earned a  1.3 up 18 percent from last week's 1.1 adults 18-49 rating.


Overnight broadcast primetime ratings for Friday, May 31, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline (8-10PM) 1.4/5 6.41
CBS Undercover Boss - R 1.0/4 4.20
ABC Shark Tank - R 1.0/4 4.05
FOX Bones - R 0.7/3 2.43
CW Nikita - R 0.2/1 0.94
9:00 ABC What Would You Do? - Season Premiere 1.3/4 3.92
CBS Hawaii Five -0 - R 0.8/3 4.63
FOX The Following - R 0.6/2 2.07
CW Supernatural - R 0.3/1 0.90
10:00 ABC 20/20 1.3/4 4.44
NBC Rock Center 1.2/4 5.28
CBS Blue Bloods - R 0.9/3 6.13


via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • traywana

    LOL at Shark Tank’s lame numbers. Looks like the end of the road for this show.
    Stick a fork in it. It’s done.

  • FringeFan

    The Flopping repeats horribly. FOX needs to move it to Fridays next year pronto.

  • nini

    shark tank is a repeat

  • to traywana

    It isn’t done though because ratings when new shows aired justified a renewal. Keep on fabricating though.

  • Samuel

    Wow, Shark Tank repeats really well.

  • John A

    Ha Spn in repeats still grows out of its lousy Nikita lead in.

  • Tom

    Shark Tank @1.0 and 4 mil watching. That’s a good number. U Boss too. Five-0 did great as well for being new to the slot. Gained in audience numbers, although demo was down. But good sign that it can hold its own. 10pm news shows should have done better.

  • CrimTV


    What? It’s a repeat.


    I should hope that’s a joke because it’s like the #1 drama of this season.

  • John A

    Ironic that a fringe fan is mocking The Following.

  • CrimTV


    And of course it won’t repeat amazingly when it’s a serial. Things like Revenge and OUAT never repeat well either

  • rob60990

    Looks like theyre allowing computer access at the nut house today…

    Hawaii 5-0 and Blue Bloods may do well together in the fall.

    What Would You Do should just air on tuesdays after Extreme Weight Loss and stick with 2 hours of Shark Tank reruns until around August when they could air LMS and TN reruns.

  • John A

    Dateline did well. For all the talk that Grimm does so well Dateline a much cheaper show can get the same ratings.

  • Grace

    H50 will hurt CBS Fridays. As always it dropped after the lead in but later BB gained numbers. It was the weakest link on Mondays and now it will be the weakest link on Friday.
    Hope The Following gets some more viewers with those repeats. Best new show this year,


    5-0 and Blue Bloods – GREAT Friday night viewing !

    Can’t wait for the Fall !

  • Joseph

    I didn’t get to watch “Dateline”, so I wonder if the show contained segments on some big headline-making news story.

  • Andrew

    Boring Friday night. Glad I wasn’t home.

  • Patrick Ausgewahlt

    My parents were watching Dateline when I visited. It was some murder mystery deal for the first hour atleast

  • DenverDean

    Ironic that RC ratings have been decent after its cancellation. (The upward trend started with the Boston Marathon suspect capture.) I wonder if NBC will reconsider and use it as a filler – although the Dateline brand is so much stronger.

  • Dan S

    Fridays in the summer is a vast wasteland of nothing worth watching. At least next week on Syfy we get the 2nd season of Continuum.

  • Rich

    I love how NBC must be scratching thier heads thinking “Where were all these people watching “Rock Center” during the regular season?” LOL!

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