TV Ratings Friday: 'What Would You Do?' Premieres Down, 'Dateline' Wins Night, '20/20' Rises

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June 1st, 2013

What Would You Do Season Premiere May 31 2013.

Adults 18-49: Rating/Share 1.3/5 1.2/4 0.9/3 0.6/2 0.2/1
Total Viewers (million) 6.03 4.13 4.98 2.24 0.92

NBC was number one in adults 18-49 and with total viewers.

On NBC, Dateline notched a 1.4 adults 18-49 rating up 17 percent  from a 1.2 on May 17. It was Dateline's highest rated Friday episode in Adults 18-49 since January 4. Rock Center garnered a 1.2 up 33 percent from last week's 0.9 adults 18-49 rating.

On ABC,  the season premiere of What Would You Do? scored a 1.3 adults 18-49 rating down 19 percent from a  1.6 for last season's premiere on January 20, 2012.   20/20 earned a  1.3 up 18 percent from last week's 1.1 adults 18-49 rating.


Overnight broadcast primetime ratings for Friday, May 31, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Dateline (8-10PM) 1.4/5 6.41
CBS Undercover Boss - R 1.0/4 4.20
ABC Shark Tank - R 1.0/4 4.05
FOX Bones - R 0.7/3 2.43
CW Nikita - R 0.2/1 0.94
9:00 ABC What Would You Do? - Season Premiere 1.3/4 3.92
CBS Hawaii Five -0 - R 0.8/3 4.63
FOX The Following - R 0.6/2 2.07
CW Supernatural - R 0.3/1 0.90
10:00 ABC 20/20 1.3/4 4.44
NBC Rock Center 1.2/4 5.28
CBS Blue Bloods - R 0.9/3 6.13


via press note:

In Late-Night Metered Markets Friday night:
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: “The Tonight Show with Jay Leno,” 0.7/4 with an encore; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.
  • From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • CBSviewer

    H50 will hurt CBS Fridays. As always it dropped after the lead in but later BB gained numbers. It was the weakest link on Mondays and now it will be the weakest link on Friday

    No it won’t. Friday is weak and Hawaii Five-0 will probably get around 1.6 which is now good for Friday.

    I should hope that’s a joke because it’s like the #1 drama of this season

    No #1 Drama is NCIS. The Following #1 New Drama among 18-49 while Elementary is #1 in total viewers.


    Im guessing NBC will un-cancel Rock Center

  • Billy B

    Grace, what network do you work for? H50 got a 1.2 on Monday… that was in line or BETTER than most CBS shows this week that REPEATED. How can you say it will flop on Fridays? Who knew it was on last night? A .8 is pretty damn good for a new night… and it actually built in total numbers of viewers.

  • The End


    I agree with you. I think CBS will add some good competition for Friday. Especially with Grimm and other shows airing on that day, the Friday rating reports should be more interesting lol

    In the end I think CW will be hit hardest.

    Anyway some people on here are just negative for the sake of being negative adding opinions that have no basis in reality. Lost count the amount of times I’ve seen random shows that have been moved days being proclaimed as the next ‘Smash’.

  • Samunto

    Rock Center has been doing quite decently. Maybe NBC should reconsider and go ‘unforgettable’ on it. I’m pretty sure this has crossed the minds of execs @ NBC.
    A news magazine brand takes time to grow. Maybe a harmless hour on Sundays could do.

    Yes, i was one of those who kept screaming NBC should have cancelled it ages ago.

    H50 will probably do a 1.4 with new episodes.

  • Survivor Fan

    It would not surprise me if Rock Center is uncanceled someday. It is the type of show that can be off for years and then come back when a hole is there. For many unscripted shows (especially the low-budget variety of them), I never consider them canceled, just, rather, on an “indefinite hiatus”.

  • disney rocks

    @Survivor Fan- Yeah, just like wife swap was off the air for a couple years and then we got celebrity wife swap. Then, eventually, the original wife swap came back to plug the thursdays@8 hole for ABC in spring. So, i get what you’re saying.

  • Mon

    H50 will hurt CBS Fridays. As always it dropped after the lead in but later BB gained numbers. It was the weakest link on Mondays and now it will be the weakest link on Friday.

    Those who watched Blue Bloods last night probably didn’t remember it was an episode from 2 years ago. :lol:

  • JacobYates

    How hard would it be to uncancel Rock Center. All you need to do is bring back Williams right?

  • Mon

    H50 will probably do a 1.4 with new episodes.

    Sounds about right. CBS shouldn’t expect high1s since H50 had already reached that low in its Monday run. But H50 is going to be fine. If they wanted to be much stronger on Friday night, they should have put Criminal Minds or CSI in there but were probably not an option. So I think this H50 move is more about improving Mondays or at trying something new and promising on that night. Friday is not a priority this time.

  • Toni

    Please NBC, resurrect ROCK CENTER!

  • Tyson

    NBC should wait for a hole and reintroduce Rock Center to fill it. Don’t worry. It’s NBC; there will be a hole.

  • Nick

    On ABC, the season premiere of What Would You Do? scored a 1.3 adults 18-49 rating down 19 percent from a  1.6 for last season’s premiere on January 20, 2012.

    What the what? Are we completely disregarding the episodes aired this past fall? This episode is not a season premiere, as it is part of season 6, which premiered this fall. These are the episodes that were pushed for the TGIF block. It was originally scheduled to return this past Wednesday, but it was bumped (again!) for The Lookout.

  • networkman

    Nikita garnering a .2 for a repeat on Friday is similar to its performance towards the end of the season for an original episode. I still really feel this show should have been treated better than simply ending with 6 episodes.

    Anyways, I love the compatible demo numbers for H5O and Blue Bloods. I feel H5O should be able to garner a 1.6 in the Fall, but of course it will have much less viewers than Blue Bloods. Blue Bloods is able to pull at least 11 million viewers in the Fall. If I’m not mistaken the show ranked in the top 30 when it comes to viewers. CSI:NY was more compatible with Blue Bloods in that way.

  • networkman

    ABC should start showing LMS and The Neighbor repeats in July to get viewers back and use to watching them on Friday before Fall.

  • JR35

    Last week’s ST rerun scored a 1.6 at 9 p.m.; better timeslot for it, though a 1.0 isn’t bad for an 8 p.m. rerun.

  • David

    Unrelated: Could ABC still order Bad Mangement to series? It’s apparently still in contention or is it too late to be ordered now?

  • Oliver

    I imagine Rock Center’s cancellation is more to do with a lack of schedule space than ratings, since NBC is now trying scripted programming on Friday.

    The show only does well after Dateline and they don’t have a free 2/3hr block.

  • FLOP detector

    FLOPKITA Even with a repeat

    And what? A Flopringe fan laughing at The Following repeat’s rating?

    Go to hell, as your show did.

  • CBSviewer

    @ networkman

    CSI:NY was more compatible with Blue Bloods in that way

    I agree with you. CSI: NY was so good paired with Blue Bloods and viewership was very high considering it was a nine-year-old Show on Friday. It averaged 11.27 million viewers this season (Last year: 10.34 million). Hawaii Five-0 will probably get around 1.6 all season but I think it would be better on Sunday at 9 after The Amazing Race.

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