Telemundo’s ‘La Voz Kids’ Delivers New High on Sunday Night Averaging Over 2.4 Million Total Viewers
via press release:
TELEMUNDO’S LA VOZ KIDS DELIVERS NEW HIGH ON SUNDAY NIGHT AVERAGING OVER 2,400,000 TOTAL VIEWERS, UP 43% VS. PREMIERE
MIAMI – June 3, 2013 – Sunday’s broadcast of Telemundo’s La Voz Kids averaged 2,420,000 total viewers and 1,225,000 adults 18 to 49, up 17% and 18% respectively, vs. prior week, according to Nielsen. Hosted by TV personality Daisy Fuentes and entertainment host Jorge Bernal, and featuring expert celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia, the singing competition continues to build viewership weekly, delivering a new high in its fifth week on the air vs. premiere, increasing 43% in total audience and 40% adults 18 to 49. La Voz Kids ranked #1 regardless of language in Miami and Houston among adults 18 to 49 and #2 regardless of language in New York and Chicago in the same demo.
A wide variety of young talented singers from across the country took the “La Voz Kids’” stage to display their best singing qualities in front of the demanding coaches across a variety of musical styles. Following the enormous success of NBC’s “The Voice” in the U.S. and across international markets, the global hit competition features young kids between 7 and 14 years old competing through thrilling blind auditions, followed by the battle rounds and live shows. The winner of “La Voz Kids” will receive a recording contract and a cash prize to support his/her education.
Source: Nielsen, NPM, fast program data, Live+SD, 6/2/13. NSI, 6/2/13, Sun 8-10pm EST (time zone adjusted for CTZ).
Contact: David Alvarado David.Alvarado@nbcuni.com
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
Friday, May 31, 2013
8pm-977K/0.3 Pasion Prohibida
9pm-1,382K/0.5 La Patrona
10pm-1,744K/0.6 El Señor de los Cielos
8pm-469K/0.4 Pasion Prohibida
9pm-747K/0.6 La Patrona
10pm-1,112K/0.9 El Señor de los Cielos
Nielsen: Affiliate Based Audience Data
Saturday, June 1, 2013
6:30pm-9pm 707K/0.3 Cine Millionario: Live Free and Die Hard (for Saturday night the prime average is a pure 7-11PM not inclusive of the 6:30-7P performance reflecting the early movie start)
9pm-11pm 820K/0.3 La Voz Kids time period (repeat of May 26 episode)
6:30-9PM-431K/0.3 Cine Millionario: Live Free and Die Hard
9pm-11pm 390k/0.3 La Voz Kids time period (repeat of May 26 episode)
For the month of May 2013, Telemundo’s Saturday prime was up +7% vs. April ’13 (404,000 vs. 376,000) Nielsen: Affiliate Based Audience Data
Sunday June 2, 2013
Sunday’s broadcast of Telemundo’s La Voz Kids averaged 2,420,000 total viewers and 1,225,000 adults 18 to 49, up 17% and 18% respectively, vs. prior week, according to Nielsen NPM, fast program data, Live+SD, 6/2/13. NSI, 6/2/13, Sun 8-10pm EST (time zone adjusted for CTZ).
8pm-1,929K/0.7 La Voz Kids
9pm-2,525K/0.9 La Voz Kids
10pm-943K/0.3 La Virgen Morena
8pm-928/0.7 La Voz Kids
9pm- 1,248K/1.0 La Voz Kids
10pm- 479K/0.4 La Virgen Morena
For the month of June 2013, Telemundo M-F prime is up +6% vs. May ’13 (971,000 vs. 920,000) and up +42% vs. June ‘12 (649,000).
Nielsen: Affiliate Based Audience Data