via press release:
Overall: During the week of 5/27/13, ABC’s season premiere of The Bachelorette finished among the week’s Top 10 series in Adults 18-49, while The Bachelorette, #1 new summer show in viewers and young adults.and Motive each placed among the Top 20 most-watched TV series overall. ABC’s Motive was the week’s
Monday: With the 9th season premiere of The Bachelorette and up over the show’s performance on the Memorial Day last year in Total Viewers (+3%), and held even in Adults 18-49. Note: In recent seasons The Bachelorette has premiered coming straight out of , so direct comparisons to last year’s post-Dancing premiere are not valid. In addition this is the first time the ABC unscripted show has aired opposite . The Bachelorette delivered ABC’s best summer numbers in the time period since July 16, 2012. The Bachelorette opener generated 255,552 tweets, surging 196% over last year’s premiere and making it the most social series during primetime on Memorial Day. During the 10 o’clock hour, with Barbara Walters - Bringing Up Baby: Royal Edition earned second place versus NBC’s -led and CBS’ in Total Viewers, Adults 18-49 and Adults 25-54. The ABC newsmagazine improved its hour from the year-ago night by double-digit percentages in Total Viewers (+33%), Adults 18-49 (+63%) and Adults 25-54 (+33%).with Barbara Walters, ABC finished a strong second during primetime on Memorial Day in viewers and young adults to NBC with and . Growing year to year in viewers (+11%) and young adults (+13%), the Net delivered its strongest summer Monday since July - since 7/9/12 and 7/16/12, respectively. Taking second place to head to head from 8-10pm and gaining audience throughout its broadcast, ABC’s season opener of The Bachelorette was
Tuesday: Moving from Sunday to Tuesday this season, ABC’s season opener of Extreme Weight Loss gained young adult audience during each half-hour from 8-10pm, building by 18% from start to finish, despite facing NBC’s up from last season’s finale by 17% in Total Viewers and held even in Adults 18-49, delivering the series’ most-watched telecast and equaling its top young adult number since early July 2012 – since 7/8/12 and 7/15/12, respectively. In addition, Extreme Weight Loss drew the Net’s biggest non-sports summertime audience in the time period in nearly 1 year and its top Adult 18-49 number since July 2012 – since 6/5/12 and 7/10/12, respectively. ABC’s finale of was the #1 series in the 10 o’clock hour with Total Viewers and Adults 25-54, beating CBS’ debut of Brooklyn D.A.and the second hour of a 2-hour on Fox from 9-10pm. The show was
Wednesday: During the 10 o’clock hour, ABC’s The Lookout opened as Wednesday’s #1 series debut among Adults 18-49, outdelivering CBS’ 8-9pm opener of The American Baking Competition by 10%. In addition, The Lookout was up from the Net’s debut of Final Witness in the hour last summer (on 6/27/12) by 10% in Adults 18-49 and by 7% in Adults 25-54.
Thursday: During Thursday’s 8 o’clock hour, ABC’s most-watched telecast on the night season. From 8-9pm, the ABC unscripted series outdelivered NBC’s back-to-back telecasts of by 2.3 million viewers and by 50% in Adults 18-49. Thursday’s #1 new show, ABC’s Motive once again built on its viewer lead-in at 9pm (+27%), beating Fox’s Hell’s Kitchen-boosted Does Someone Have to Go? by 3.1 million viewers and 20% in young adults. The most-watched series in Thursday’s 10 o’clock hour for the 2nd week in a row, ABC’s defeated NBC’s just-renewed by wide margins in Total Viewers (+146%), Adults 25-54 (+45%) and Adults 18-49 (+20%). retained 100% of its week-earlier season opener in Adults 18-49, while growing over its premiere with Women 18-34 (+10%) and Women 25-54 (+5%). In addition, the ABC drama built its overall audience by 4% from the same night last year.grew for the 2nd straight week in Total Viewers (+7%) to deliver its
Friday: From 9-10pm, ABC’s season premiere of? was up over its performance in the hour on the same night last year by 8% in Total Viewers, by 18% in Adults 18-49 and by 23% in Adults 25-54. During the 10 o’clock hour, ABC’s ranked #1 with Adults 18-49, beating NBC’s competing newsmagazine ( with Brian Williams) by 8%, and growing week to week by 18%.