Disney Chaninel Delivers Clean Sweep in Total Day in Target Kid Demos
via press release:
For the week of May 27, 2013, generating 9 week highs, Disney Channel delivered another clean sweep, ranking as TV’s #1 Total Day network across Kids 2-11, Kids 6-11 and Tweens, extending its #1 streak to an impressive 103 consecutive weeksin the latter two demos. Moreover, Disney Channel defeated Nickelodeon by double digits for the 82ndconsecutive week in Kids 6-11 and /84th in Tweens. Led by Sunday’s all new Good Luck Charlie and Austin & Ally, Disney Channel delivered the week’s Top 8 TV telecasts in Kids 6-11 (23 of Top 26) and the Top 53 TV telecasts in Tweens.
Disney Junior Channel ranked as the #1 preschool network in Total Day for the 9th straight week in Total Viewers, Kids 2-5 and Boys 2-5– each week since reporting public ratings – topping Nick Jr. by double digits for the 9th week in a row in Boys 2-5 and for the 7th time in the previous 9 week in Total Viewers, despite being in 17 million fewer homes. Versus Sprout, Disney Junior held a triple digit advantage for the 9th straight week in Total Viewers, Kids 2-5 and Boys 2-5.