Telemundo’s Mexico Vs. Jamaica Ranks as #1 Sporting Event on Television, Regardless of Language
via press release:
TELEMUNDO’S JAMAICA VS. MEXICO RANKS #1 SPORTING EVENT ON TELEVISION REGARDLESS OF LANGUAGE, REACHING OVER 5.7 MILLION VIEWERS
The World Cup Qualifier Averages Nearly 2.9 Million Viewers; Ranks # 1 in Los Angeles and Houston Regardless of Language and #1 in Spanish-Language Television in Los Angeles, Houston, Dallas, San Francisco and Phoenix
MIAMI – June 5, 2013 – Deportes Telemundo’s “Rumbo al Mundial” Soccer World Cup Qualifier between Jamaica and Mexico (Tuesday, June 4 at 8:30PM ET) ranked as the #1 sporting event on television – broadcast or cable – regardless of language, averaging 2,867,000 total viewers and 1,733,000 adults 18-49, according to Nielsen. The match also reached a cumulative audience of 5,731,000 viewers and 3,379,000 adults 18-49.
“Rumbo al Mundial” was the top ranked telecast among total viewers in Houston and Los Angeles regardless of language in the time period and ranked # 1 program regardless of language among adults 18-49 in Los Angeles, Houston, Miami and Dallas. It also ranked #1 in Spanish-language television in Los Angeles, Houston, Dallas, San Francisco and Phoenix, outranking Univision.
The qualifier match generated 48,484 social TV interactions ranking among the top 5 most talked about national broadcasts of the day in social media, according to Trendrr Research.
Deportes Telemundo will follow up with the broadcast of Panama vs. Mexico, the next World Qualifying Match by the National Mexico Team this Friday June 7 at 9PM ET. This highly anticipated match will be narrated by internationally acclaimed sportscaster Andrés Cantor alongside soccer expert Sammy Sadovnik, who will be providing the commentary and analysis, and marks the opportunity for Mexico to consolidate itself in first place of the hexagonal that provides three automatic spots in the 2014 World Cup.
Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the U.S. The “US Home of the Olympics in Spanish,” Deportes Telemundo also offers qualifying matches of the Mexican National Team; all matches played at home by El Club León and Las Chivas de Guadalajara; the leading boxing show in U.S. Spanish-language television “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish-language to FIFA World Cup® Soccer across all platforms (except radio), 2015 through 2022.
In addition to its big sports events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo award-winning broadcast team, headed by Andrés Cantor, also includes Jessi Losada, Sammy Sadovnik, Edgar López, René Giraldo, Karim Mendiburu, Kaziro Aoyama, Mirella Grisales and Leti Coo.
Source: Nielsen, NPM, Live+SD, 6/4/13. NSI Live+SD AQH Time Period Data; 6/4/2013 9:15-11:30 PM EST Time; Markets included LA, NY, MI, HN, DL, CH, SF, PX, DV