The TV Ad Upfronts: Let The Unaudited Boasting Begin!

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If you follow the TV trade press, you’ll know that the news of ad deals for the 2013-14 broadcast season has begun to appear, “The CW Wraps Upfront Sales”

A few things to keep in mind as you read those advertising upfront reports:

* I’d love to claim credit for “unaudited boasting”, but I cribbed it from Ad Age’s Michael Learmonth.

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