ABC’s ‘The Lookout’ Holds 100% of its Debut in AD18-49 to Rank as Wednesday’s #1 New Summer Series

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

The Lookout Logo

via press release:

 

With 100% retention of its week-ago series debut from 10-11pm, ABC’s The Lookout finished as Wednesday’s #1 new summer series for the 2nd straight week among Adults 18-49, besting CBS’ The American Baking Competition (8-9pm) by 10%.  In addition to holding all of its premiere Adult 18-49 audience, The Lookout spiked over its debut by 17% in Adults 18-34 and by 25% in Women 18-34.

 

  • For the 2nd week in a row, ABC’s freshman newsmagazine The Lookout outdelivered CBS’ freshman 10 o’clock newsmagazine on Tuesday (Brooklyn DA), leading by 57% in Adults 18-49 and by 27% in Adults 25-54.

 

·         ABC’s The Lookout improved its hour across the board from the same night last year: Total Viewers (+65%), Adults 18-49 (+38%) and Adults 25-54 (+40%).

blog comments powered by Disqus