via press release:
COMEDY CENTRAL® LAUNCHES INNOVATIVE
CC: STAND-UP APP FOR iPhone, iPad & iPod
Gives Fans the Ability to View as a Programmed Channel, a Tool to Discover Comedians
and Share Comedic Content
AXE Face™ is the Official Launch Sponsor
NEW YORK, June 6, 2013 – COMEDY CENTRAL has opened its vault to give fans the ultimate in stand-up comedy binge viewing. The #1 brand in comedy announced today the launch of CC: Stand-Up, an innovative, free app for iPhone and iPad, available exclusively on the App Store. This innovative video App is a stand-alone extension of COMEDY CENTRAL that brings comedy fans a completely new stand-up channel, a tool to discover new comics and a platform for sharing comedic content. The CC Stand-Up App is available for free from the App Store on iPhone, iPad and iPod or at www.AppStore.com/CCStandUp.
“At its simplest, CC: Stand-Up is a digitally distributed, pure stand-up channel, in which fans can immerse themselves for hours with just one,” said Erik Flannigan, EVP Multi-Platform Strategy & Development, Viacom Entertainment Group. “Layered onto that is an intuitive on-demand and recommendation platform, which makes the discovery of new comedians something fun to explore. It’s got the whole ‘lean forward, lean back’ thing people always talk about, only for real.”