Game 2 of NBA Finals on ABC Scores 10.2 Metered Market Rating
via press release:
Game 2 of NBA Finals on ABC Scores Strong 10.2 Overnight Rating
The NBA Finals Game 2 on ABC – Miami’s win over San Antonio Sunday night – generated a 10.2 overnight rating from 8-10:30 p.m. ET, according to Nielsen. This is tied for the fourth-highest Game 2 rating since 2004. The entire 8-11 p.m. telecast window, which included more than 30 minutes of post-game reaction, averaged a 9.5 overnight rating on ABC.
Based on overnights, it’s expected to mark the 32nd consecutive time an NBA Finals game has won the night for all of television. The telecast peaked at an 11.7 rating from 9:45-10 p.m.
Additionally, the telecast scored a 29.7 local market rating in Miami and a 32.7 in San Antonio.
The 2013 NBA Finals will continue with Game 3 on Tuesday, June 11 at 9 p.m. on ABC, ESPN Radio, ESPN Deportes and ESPN3. The telecast will be preceded by KIA NBA Countdown at 8:30 p.m. on ABC and ESPN3.
STRONG PERFORMANCE FOR ESPN’S NBA DIGITAL CONTENT
Game 2 of The Finals on ABC live through special simulcasts on ESPN3 was the largest NBA game of the season to date with over 9.2 million total minutes and an average minute audience of 51,300 across computers, smartphones, tablets and Xbox (source: Adobe SiteCatalyst). Additionally, NBA content across ESPN digital platforms generated over 53 million total minutes, half of which were consumed on mobile properties. NBA content on ESPN.com also logged an average minute audience of 12,000 (up 17 percent compared to Game 2 in 2012).