Live+7 DVR Ratings: ‘Modern Family’ Leads Adults 18-49 Ratings Increase & Tops Total Viewership Gains; ‘Hannibal’ Earns Biggest Percentage Increase in Week 35

Modern Family Goodnight Gracie

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the thirty-fifth week  of the 2012-2013 season (May 20-26), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Hannibal topped the % adults 18-49 ratings increase from DVR viewing, adding 90% to its Live+Same Day adults 18-49 ratings.

Modern Family led total Viewership gains, adding 4.181 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-05/22 ABC 3.7 5.8 2.1 57%
REVOLUTION-05/20 NBC 1.8 3.2 1.4 78%
CRIMINAL MINDS-05/22 CBS 2.8 4.1 1.3 46%
CHICAGO FIRE-05/22 NBC 1.7 2.7 1.0 59%
GRIMM-05/21 NBC 1.7 2.7 1.0 59%
LAW AND ORDER:SVU-05/22 NBC 1.7 2.6 0.9 53%
HANNIBAL-05/23 NBC 1.0 1.9 0.9 90%
NASHVILLE-05/22 ABC 1.9 2.7 0.8 42%
HAWAII FIVE-0-05/20 CBS 2.0 2.8 0.8 40%
VOICE-TUE-05/21 NBC 3.2 4.0 0.8 25%
HELL’S KITCHEN-05/23 FOX 2.2 2.9 0.7 32%
VOICE-05/20 NBC 3.5 4.2 0.7 20%
MASTERCHEF WED-9P-05/22 FOX 2.3 2.9 0.6 26%
MASTERCHEF WED-8P-05/22 FOX 2.1 2.7 0.6 29%
SO YOU THINK CN DANCE-05/21 FOX 2.0 2.6 0.6 30%
MIDDLE, THE-05/22 ABC 2.0 2.5 0.5 25%
ROOKIE BLUE-05/23 ABC 1.2 1.7 0.5 42%
DANCING WITH THE STARS-05/20 ABC 2.5 2.9 0.4 16%
HOW TO LIVE WITH PARENTS-05/22 ABC 2.1 2.5 0.4 19%
MOTIVE-05/23 ABC 1.2 1.6 0.4 33%
RULES OF ENGAGEMENT-05/20 CBS 1.8 2.2 0.4 22%
DANCING W/STARS RESULTS-05/21 ABC 2.7 2.9 0.2 7%
WIPEOUT-05/23 ABC 1.2 1.3 0.1 8%
20/20-FRI-05/24 ABC 1.1 1.2 0.1 9%
DOES SOMEONE HAVE TO GO-05/23 FOX 1.3 1.4 0.1 8%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
HANNIBAL-05/23 NBC 1.0 1.9 0.9 90%
REVOLUTION-05/20 NBC 1.8 3.2 1.4 78%
CHICAGO FIRE-05/22 NBC 1.7 2.7 1.0 59%
GRIMM-05/21 NBC 1.7 2.7 1.0 59%
MODERN FAMILY-05/22 ABC 3.7 5.8 2.1 57%
LAW AND ORDER:SVU-05/22 NBC 1.7 2.6 0.9 53%
CRIMINAL MINDS-05/22 CBS 2.8 4.1 1.3 46%
NASHVILLE-05/22 ABC 1.9 2.7 0.8 42%
ROOKIE BLUE-05/23 ABC 1.2 1.7 0.5 42%
HAWAII FIVE-0-05/20 CBS 2.0 2.8 0.8 40%
MOTIVE-05/23 ABC 1.2 1.6 0.4 33%
HELL’S KITCHEN-05/23 FOX 2.2 2.9 0.7 32%
SO YOU THINK CN DANCE-05/21 FOX 2.0 2.6 0.6 30%
MASTERCHEF WED-8P-05/22 FOX 2.1 2.7 0.6 29%
MASTERCHEF WED-9P-05/22 FOX 2.3 2.9 0.6 26%
VOICE-TUE-05/21 NBC 3.2 4.0 0.8 25%
MIDDLE, THE-05/22 ABC 2.0 2.5 0.5 25%
RULES OF ENGAGEMENT-05/20 CBS 1.8 2.2 0.4 22%
VOICE-05/20 NBC 3.5 4.2 0.7 20%
HOW TO LIVE WITH PARENTS-05/22 ABC 2.1 2.5 0.4 19%
GOODWIN GAMES-05/20 FOX 0.6 0.7 0.1 17%
SAVE ME 830P-05/23 NBC 0.6 0.7 0.1 17%
DANCING WITH THE STARS-05/20 ABC 2.5 2.9 0.4 16%
ROCK CENTER-B. WILLIAMS-05/24 NBC 0.9 1.0 0.1 11%
20/20-FRI-05/24 ABC 1.1 1.2 0.1 9%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-05/22 ABC 10014 14195 4181 42%
REVOLUTION-05/20 NBC 5509 8767 3258 59%
CRIMINAL MINDS-05/22 CBS 11013 14217 3204 29%
HAWAII FIVE-0-05/20 CBS 9017 12103 3086 34%
CHICAGO FIRE-05/22 NBC 6133 9144 3011 49%
GRIMM-05/21 NBC 4995 7788 2793 56%
LAW AND ORDER:SVU-05/22 NBC 6656 9116 2460 37%
NASHVILLE-05/22 ABC 6022 8249 2227 37%
ROOKIE BLUE-05/23 ABC 5988 7795 1807 30%
VOICE-TUE-05/21 NBC 10181 11925 1744 17%
VOICE-05/20 NBC 10631 12317 1686 16%
HANNIBAL-05/23 NBC 2609 4241 1632 63%
HELL’S KITCHEN-05/23 FOX 5621 7084 1463 26%
MIDDLE, THE-05/22 ABC 7696 9123 1427 19%
MASTERCHEF WED-9P-05/22 FOX 5481 6848 1367 25%
SO YOU THINK CN DANCE-05/21 FOX 4664 6002 1338 29%
MOTIVE-05/23 ABC 5908 7170 1262 21%
RULES OF ENGAGEMENT-05/20 CBS 6192 7338 1146 19%
MASTERCHEF WED-8P-05/22 FOX 5295 6441 1146 22%
DANCING WITH THE STARS-05/20 ABC 14854 15915 1061 7%
DANCING W/STARS RESULTS-05/21 ABC 15195 16176 981 6%
HOW TO LIVE WITH PARENTS-05/22 ABC 6263 7152 889 14%
20/20-FRI-05/24 ABC 4962 5461 499 10%
WIPEOUT-05/23 ABC 3992 4448 456 11%
DATELINE-WED-05/22 NBC 6199 6547 348 6%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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