Disney Channel Sweeps Total Day in Total Viewers and Target Youth Demos

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Disney Channel Logo NEW Sept 2012

via press release:

Soaring to 9-Week Highs, Disney Channel Delivers Clean Total Day Sweep in Total Viewers and Across Kids 2-11, Kids 6-11 and Tweens; Marks 2nd Straight Week Sweeping Youth Demos and 2 Years at #1 in Kids 6-11 and Tweens

~Tops Nickelodeon by Double Digits for 83rd Straight Week in Kids 6-11; 85th in Tweens

~Friday’s All-New “Jessie” and “A.N.T. Farm” Are TV’s Top 2 Telecasts in 6-11s/9-14s

 

Disney Junior Block’s “Sofia the First” is Cable TV’s #1 Series in Kids 2-5

and Girls 2-5, and #1 Preschool Cable TV Series in Total Viewers

 

24-hour Disney Junior Channel is TV’s #1 Preschool Network in

Total Day for 10th Consecutive Week in Kids 2-5 and Boys 2-5

 

Disney Channel: Total Day and Prime Highlights

 

For the week of June 3, 2013, boasting 9-week highs, 24-hour kid-driven, family inclusive television network Disney Channel delivered a clean sweep in Total Day, ranking as cable TV’s #1 network in Total Viewers (1.75 million) and as TV’s #1 network across target youth demos Kids 2-11 (963,000/2.4 rating), Kids 6-11 (643,000/2.7 rating) and Tweens 9-14 (584,000/2.5 rating). Impressively, this marked the network’s 2nd consecutive week sweeping key kid demos, and its 104th straight week as TV’s #1 network in Kids 6-11 and Tweens.

 

Competitively, Disney Channel beat Nickelodeon by at least double digits for the 83rd straight week in Kids 6-11 (+41% – 643,000 vs. 456,000) and 85th in Tweens (+93% – 584,000 vs. 303,000).

 

In Prime, Disney Channel stretched its streak as cable TV’s #1 network to 423 consecutive weeks in Kids 6-11 (922,000/3.9 rating – 8+ years) and for 158 weeks in a row in Tweens 9-14 (779,000/3.3 rating – 3+ years).

 

  • Led by Friday’s all new “Jessie” and “A.N.T. Farm,” Disney Channel aired the Top 2 TV telecasts in Kids 6-11 and Tweens 9-14 (listed below), and 9 of the Top 10 overall:

 

 

 

 

Disney Junior Preschooler Block on Disney Channel

 

The Disney Junior block on Disney Channel delivered the week’s #1 cable TV series in Kids 2-5 with “Sofia the First” (3 of Top 4 overall), the Top 2 in Girls 2-5 with “Sofia the First” and “Doc McStuffins” and Top 4 preschool cable TV series in Total Viewers with “Sofia the First,” “Jake and the Never Land Pirates,” “Doc McStuffins” and “Mickey Mouse Clubhouse.”

 

 

 

 

 

 

24-Hour Disney Junior Channel

 

The 24-hour Disney Junior Channel stood as cable TV’s #1 preschool-dedicated Total Day network for the 10th consecutive week – each week since reporting public ratings – in Kids 2-5 (166,000/1.0 rating) and Boys 2-5 (94,000/1.2 rating).

 

  • Disney Junior Channel topped Nick Jr. by double digits for the 10th straight week in Boys 2-5 (+15% – 94,000 vs. 82,000), and also led in Kids 2-5 (+5% – 116,000 vs. 158,000), despite being in nearly 17 million fewer homes.

 

  • Disney Junior Channel towered over Sprout by triple digits for the 10th week running in the key demos of Total Viewers (+105% – 326,000 vs. 159,000), Kids 2-5 (+121% – 166,000 vs. 75,000) and Boys 2-5 (+236% – 94,000 vs. 28,000), and led by double-digits in Girls 2-5 (+50% – 72,000 vs. 48,000) and Women 18-49 (+91% – 63,000 vs. 33,000).

 

Source: NTI, U.S. ratings. Week of 6/3/13-6/9/13: Live + Same Day. Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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