Nickelodeon’s 'Sam & Cat' Debuts at Number One, Net’s Biggest Live-Action Launch in Three Years

Categories: Network TV Press Releases

Written By

June 11th, 2013

Sam & Cat 2

via press release:

New York—June 11, 2013—Nickelodeon’s brand-new live-action comedy, Sam & Cat, vaulted to the top in its debut week as TV’s top-rated kids’ show among total viewers for 6/3-9/2013. Nick’s biggest live-action launch in three years, Sam & Cat also swept kid, tween and teen demos as number-one on Saturday, June 8, among K2-11, K6-11, Tweens 9-14 and Teens 12-17. Among its target K2-11 demo, the show raised last year’s levels by triple digits and handily beat direct competition by high double digits.
 
Bowing Saturday, June 8, at 8 p.m. (ET), Sam & Cat earned a 6.1/2.0 MM among kids 2-11, up +103% over last year; and averaged 4.2MM total viewers, up +76%. The show also handily beat the next closest competitor (Disney Channel’s Good Luck Charlie) by +58% in the time period.
 
For the week, Nickelodeon earned a 2.7/888,000 among kids 2-11 (up +8%) and averaged 1.7MM total viewers, extending its streak of year-over-year gains to 19 straight weeks.
 
In Sam & Cat, Nickelodeon’s funny gals Jennette McCurdy (iCarly’s Sam Puckett) and Ariana Grande (Victorious’ Cat Valentine) are back as their respective iconic characters from iCarly and Victorious in this new spin-off comedy.  Sam & Cat follows feisty Sam and flighty Cat as they become best friends and unlikely roommates who start a babysitting service.  The series is created by award-winning executive producer Dan Schneider (iCarly, VictoriousDrake & Josh, Zoey 101).
 
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
 
 
  • Nathan

    Yes!!

  • llama

    For Nickelodeon 4.2 is great but not a Dan Schneider premiere at this time, Jessie got 3.8 on Friday, I expected 4.9 to 6

  • Twist Of Fate

    Finally, a live-action show on Nick that WON’T flop. I was hoping for a bit more but with the live-action failing as bad as it is, I’ll take 4.2 any day.

  • nina

    Yeah I was expecting more, it’s great because the last time a Nickelodeon show got good numbers was the icarly finale

  • Disney loves

    As much as I’m happy, compared to the icarly and victorious pilot, Sam and cat was boring, I loved the victorious pilot

  • nickelodeon

    As much as I loved Nickelodeon Sam and cat was boring to me after 10 minutes but congrats Sam and cat

  • Josh

    4’2MM only with a new show with so huge promotion? That´s “huge numbers”? It’s less that a past regular Icarly’s episode. Nickelodeon is in trouble for sure.

  • Twist Of Fate

    It’s funny that as badly as Nick treats them, the Nicktoons are what is holding this channel together. Hopefully, Sam & Cat starts a chain of successful live-action shows.

  • Nathan

    Some viewers could have potentiallly ran to Disney’s Sat. Premieres. Like what twist said, with the way things are going with the network, a 4.2 is decent.

  • Nate

    I was getting excited when dan schnider said huge ratings, 4.2 use to be an average for icarly and victorious

  • AJ

    4.2 million viewers? That’s NOT huge numbers. Decent for Nick. I was expecting 4.6 – 5.0 million viewers.

  • nickelodeonanddisney

    Disney was so smart by airing good luck Charlie, because if not Sam and cat would have gotten 6.8 million view, smart movie Disney.

  • Nathan

    Using Nicks percentages, my calculations show that GLC premiered to an estimated 2.4 million viewers.

  • John parry

    ETHER WAY I THINK THAT IT IS SAD FOR KIDS SHOWS TO BE IN COMPETITION, I CAN UNDERSTAND NETWORKS SUCH AS ABC AND CBS, BUT TO BRING KIDS ENTERTAINMENT HAS TO BE A BATTLE TO JUST PLAIN SILLY NICKELODEON AND DISNEY CHANNEL SHOULD JUST BE FRIENDS, BUT THAT WILL NEVER HAPPEN :(

  • i luv nickelodeon

    Okay lets face it if good luck charlie wasn’t new then sam and cat would of got more views. The show itself was pretty good not the best from a shneider show thou. It was funny but cats voice was a little annoying. I love sam and i will start to continue watching. But 4 all u incase yall didnt know viewers don’t really count its the ratings so it was #1 with all of that so thats why it was called “huge”. I would like to know how much the repeats got thou.

  • Loy

    For a premiere against Sam and cat (which Disney knew it would get views) that is still really good

  • i luv nickelodeon

    Lets just wait till next Saturday. I feel a 4.6 coming lol

  • Twist Of Fate

    Who knows, SpongeBob started out with mediocre ratings, & look where it’s at now. It would be HUGE if it can consistently hold around 4 million viewers.

  • Nick

    I was watching season one of victorious and I notice cats voice was intelligent but said some Random stuff but she was normal, now she’s just pain annoying, it’s like what Disney channel did to London Tipton on the suite life, when on deck came, but it wasn’t the best from dan

  • Kaylin_

    Was a decent pilot episode, but it was for sure piece together in a hurry which made it so awful after 10 min, Nick does horrible with promotion. But i bet Dan wanted aleast 5 mill for the premiere,and Nick wanted aleast 4.5 mill and more! And Dan’s gonna be done with Nick , after S&C ends!

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