Nickelodeon’s 'Sam & Cat' Debuts at Number One, Net’s Biggest Live-Action Launch in Three Years

Categories: Network TV Press Releases

Written By

June 11th, 2013

Sam & Cat 2

via press release:

New York—June 11, 2013—Nickelodeon’s brand-new live-action comedy, Sam & Cat, vaulted to the top in its debut week as TV’s top-rated kids’ show among total viewers for 6/3-9/2013. Nick’s biggest live-action launch in three years, Sam & Cat also swept kid, tween and teen demos as number-one on Saturday, June 8, among K2-11, K6-11, Tweens 9-14 and Teens 12-17. Among its target K2-11 demo, the show raised last year’s levels by triple digits and handily beat direct competition by high double digits.
Bowing Saturday, June 8, at 8 p.m. (ET), Sam & Cat earned a 6.1/2.0 MM among kids 2-11, up +103% over last year; and averaged 4.2MM total viewers, up +76%. The show also handily beat the next closest competitor (Disney Channel’s Good Luck Charlie) by +58% in the time period.
For the week, Nickelodeon earned a 2.7/888,000 among kids 2-11 (up +8%) and averaged 1.7MM total viewers, extending its streak of year-over-year gains to 19 straight weeks.
In Sam & Cat, Nickelodeon’s funny gals Jennette McCurdy (iCarly’s Sam Puckett) and Ariana Grande (Victorious’ Cat Valentine) are back as their respective iconic characters from iCarly and Victorious in this new spin-off comedy.  Sam & Cat follows feisty Sam and flighty Cat as they become best friends and unlikely roommates who start a babysitting service.  The series is created by award-winning executive producer Dan Schneider (iCarly, VictoriousDrake & Josh, Zoey 101).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
  • Twist Of Fate

    Idea: Start premiering Korra before Sam & Cat. Korra already has a large older kid-adult following so a primetime slot would pay dividends for Nick. That pairing would be HUGE!

  • Nathan

    iCarly premiered to 4.1 million viewers back in ’07, and look what happened to it. Some of you are acting as if shows can’t grow.

  • NickMe

    Hey guys, 4.1 is so great more people beliave that Sam & Cat will over below 4.0!!!
    Sam & Cat did Well!!!!

  • i luv nickelodeon

    I agree with @nathan sam and cat didn’t do bad. It’s actually good numbers. And it will grow if nickelodeon doesn’t stop promoting it. It’s currently the #1 live action show on nick so that’s good.

  • Twist Of Fate

    This is bigger than most people realize. Nick’s top 3 live-action shows from 2007-2012 didn’t even do this well for their premieres. iCarly had 4.1 million viewers, Victorious only had 3.5 million viewers (not counting the KCA’s-lead in), & BTR only had 3.5 also (not counting the sneak peak after iSaved Your Life)

  • 90s

    I think some people forget,

    iCarly only premiered at 4.1 and Big Time Rush at 3.5.

    Victorious had a 5.7, but followed the KCAs, it’s next episode was only 3.5.

    That never stopped the three from becoming Nick’s top rated live action shows period.

    So.. what’s so bad with Sam and Cat, which essentially premiered better than all three – two if which are Dan Schnieder’s top two shows ever. I think that says a lot.

    We get the 5 million + ratings out of context because those happened as the shows hit their peak – NOT in the beginning.

  • Josh


    S&C is a very expensive show to produce (Victorious was canceled for this). For all I had heard, the show needs an average audience of more than 3’5m per episode, besides doing well in reruns. 4’2M for a expensive pilot is a risky number. Nick expected about Icarly’s final numbers (6’4M).

  • Nathan

    “And it was Nickelodeon’s biggest live-action launch in TEN YEARS, if you don’t count launches that followed the Kids’ Choice Awards or an iCarly TV Special”.

    Also it had NO huge lead in. I say that’s pretty good all things considered.

  • Nathan

    The key word is: Grow – Josh. iCarly grew in its second and third seasons. Who knows, maybe it could hit a series high this week?

  • 90s

    Funny how people are bagging on a 4.2 premiere. Oh well.

  • 90s

    And why are people saying “Nick wanted a _______ rating” or “Dan wanted a ________ rating”. Ya’ll don’t know them personally so how would you know what they wanted.

  • Love

    Look guys just because of a nickelodeon premiere is kind of sad, the reason why people say that 4.2 mill is low is because Sam and cat character are already know from being from icarly and vic so therefore it’s not a premiere it’s a continue from those two shows no people would of expected better

  • Sam and cat is boring

    I thought it was boring

  • Selena

    I agree it looked very rushed just my opinion

  • Lib

    Sam and cat is ok, it’s not better that victorious, but its ok

  • Nathaniel

    I think that dan has had his time, I think he’s boring now, it’s just like a watered down version of two broke girls and Jessie put together but well done Sam and cat

  • Nathaniel

    The reason why Sam and cat should of done better is because Sam and cat are already known in nickelodeon, so everyone expected above average from it, but cat is really annoying she was so pretty and talented in season one of victorious, she is just dumb and tanned now

  • Lola

    I wasn’t a fan, I tuned off after 10 minutes

  • 90s

    @ Love,

    Which is understandable, but the last time either show scored over 4 million (excluding iGoodbye in November) was a Victorious episode in March 2012, which Sam and Cat matched. Everyone makes like 5-6+ is the norm for Nick, it hasn’t been since 2011… so I don’t get the fuss over 4.2 not being high enough.

    Nick isn’t putting up all world numbers like Disney has been on live action. And all of Disney’s current live action lineup scored more than 4.2 on their premieres. So if anyone is gonna bug about it, it should be comparing Nick to Disney, not Nick to it’s own previous shows.


  • Jon23812

    @Nathan, no, in 2007, iCarly premiered with 5.6 million viewers.

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