Nickelodeon’s 'Sam & Cat' Debuts at Number One, Net’s Biggest Live-Action Launch in Three Years

Categories: Network TV Press Releases

Written By

June 11th, 2013

Sam & Cat 2

via press release:

New York—June 11, 2013—Nickelodeon’s brand-new live-action comedy, Sam & Cat, vaulted to the top in its debut week as TV’s top-rated kids’ show among total viewers for 6/3-9/2013. Nick’s biggest live-action launch in three years, Sam & Cat also swept kid, tween and teen demos as number-one on Saturday, June 8, among K2-11, K6-11, Tweens 9-14 and Teens 12-17. Among its target K2-11 demo, the show raised last year’s levels by triple digits and handily beat direct competition by high double digits.
Bowing Saturday, June 8, at 8 p.m. (ET), Sam & Cat earned a 6.1/2.0 MM among kids 2-11, up +103% over last year; and averaged 4.2MM total viewers, up +76%. The show also handily beat the next closest competitor (Disney Channel’s Good Luck Charlie) by +58% in the time period.
For the week, Nickelodeon earned a 2.7/888,000 among kids 2-11 (up +8%) and averaged 1.7MM total viewers, extending its streak of year-over-year gains to 19 straight weeks.
In Sam & Cat, Nickelodeon’s funny gals Jennette McCurdy (iCarly’s Sam Puckett) and Ariana Grande (Victorious’ Cat Valentine) are back as their respective iconic characters from iCarly and Victorious in this new spin-off comedy.  Sam & Cat follows feisty Sam and flighty Cat as they become best friends and unlikely roommates who start a babysitting service.  The series is created by award-winning executive producer Dan Schneider (iCarly, VictoriousDrake & Josh, Zoey 101).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
  • Lola

    I agree with @90’s but everyone gotta admit, Disney channel knows how to premiere a show, shake it up 6.2, Jessie 4.6, wizards 5.9, Hannah 5.4 and of course phineas and ferb 10.8. Even though the rating are not as it is, it goes that Same with nick, icarly And victorious count even make 3 million in April 2011, everyone has ups and downs

  • Nathan

    No it did not. Where did you get your numbers from? TVBTN has the premiere numbers.

  • Jon23812

    @Lola, Shake it Up premiered after a Hannah Montana special, the following episode got a 4.1. Wizards of Waverly Place premiered after Twitches, the following episode got a 4.8, and Phineas & Ferb premiered after High School Musical 2, the following episode got a solid 4 million.

    So basically, Sam & Cat is on or close to par with those Disney shows you mentioned

  • Jon23812

    @Nathan, I got it from the iCarly wiki, but I just check TVBTN, and your correct. Sorry.

  • Jon23812

    I fixed the wikia page.

  • Nathan

    Agreed with what Jon said, S&C is close , or on par with the shows you mentioned. Disney likes premiering their new shows with huge lead ins. (New example; Liv & Maddie//Teen Beach Movie)

  • Tony JJ

    This is very good, the show was decent and should get better as the cast has stated future episodes are even better, so we will see! Plus I’m sure it will rise, Nick always airs repeats countless times a week. No need to panic about numbers unless future episodes really drop to below 3 million, which I doubt as I’m sure ratings will rise.

  • Lola

    Yeah I know, the only premiere without a lead in was Jessie and got 4.6, so basically the same with Sam and cat, I think as long as a show gets 4 is good for Nick and Disney

  • Josh

    Icarly had monster numbers in his weekend premiére. Over 2 days had a total of 13M viewers. Every sunday rerun had betters numbers that the first broadcast, something really amazing. S&C sunday reruns are about 2M viewers. Sorry to say, but they are in different leagues.

  • Fletchy Quimber

    I think the remark in the article about S&C besting every recent Nick premiere is just like saying “he this skinniest kid at fat camp.” BTR, How To Rock, Marvin, W&V, See Dad Run, Bucket and Skinner and Fred. Only one or two decent shows. And except for the newest ones, their ratings didn’t get better. But I still think 4.2 is good considering they were head to head with Disney, which almost never happens and Sam and Cat WAS THE LEAD-IN to boost the other shows ratings.

  • Brendan

    Finally a good show for Nick, when iCarly and Victorious were done, all their shows they showed sucked. Also, this is going to be the final season of Big Time Rush. I like Wendell & Vinnie but Sam & Cat is a little better to me.

  • brian I

    I got bored really fast.

  • ToXiX

    This show will be renewed for a second season no doubt.

    A Dan Schneider show doesn’t get cancelled after one season.

    Nick will put the whole machine behind Sam & Cat.

    If this wasn’t a Dan Schenider show, then I’d be worried.

  • Dan

    @Twist of Fate – What’s funny is that Nickelodeon has failed to produced a hit animated comedy in the past 10 years as there 2 best performing comedies are Spongebob and Fairly Oddparents shows that peaked over 10 years ago.

    My guess is that Sam & Cat will last 60-65 episodes and if its lucky it will go the way of iCarly and last maybe a little longer.

  • James

    A 4.2 is not bad. But its not great either. Victorious opened with a 5.7. And knowing the attention span, if this is the same audience, it’s safe to assume that the up coming episodes will NOT be that huge.

    Sorry but opening at a 4.2 does NOT mean that it won’t be a flop.

  • 90s

    @ James

    Gosh, another person who doesn’t check anything beyond just the ratings.

    Victorious got a 7.6 lead in from the KCAs for it’s premiere. It’s second episode only got 3.5 – did Sam and Cat get a 7.6 lead in?? No.

  • James


    So what? No really so what? What does it matter if it got a lead in? We’re talking about ratings and well ratings for Sam and cat were not ” the best launch in three years” as people claimed.

    Especially when victorious beat it ten folds.

    Lead in or not is irrelevant.

  • James

    “Victorious got a 7.6 lead in from the KCAs for it’s premiere. It’s second episode only got 3.5 – did Sam and Cat get a 7.6 lead in?? No.”

    How does this determine it not being a flop? It doesn’t. Especially when the numbers aren’t that huge in the first place. Victorious had only a 3.5 but it lasted at least three seasons.

    And to be quite honest, a 4.2 isn’t that high, especially when nick and Dan were expecting probably higher numbers.

  • Jon23812

    @James, It’s not really the total viewers that matters, it’s just the 8 – 14 year old demographic. Maybe the show did extremely well over there.

  • Nathan

    You can’t compare Victorious’s pilot to Sam and Cat’s pilot. Victorious had a HUGE lead in, and you can’t assume that the next episodes won’t be huge. Everyone said that about iCarly but then it suddenly began to grow. Mind you, both shows had the same pilot viewership. This show could go either way.

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