Nickelodeon’s 'Sam & Cat' Debuts at Number One, Net’s Biggest Live-Action Launch in Three Years

Categories: Network TV Press Releases

Written By

June 11th, 2013

Sam & Cat 2

via press release:

New York—June 11, 2013—Nickelodeon’s brand-new live-action comedy, Sam & Cat, vaulted to the top in its debut week as TV’s top-rated kids’ show among total viewers for 6/3-9/2013. Nick’s biggest live-action launch in three years, Sam & Cat also swept kid, tween and teen demos as number-one on Saturday, June 8, among K2-11, K6-11, Tweens 9-14 and Teens 12-17. Among its target K2-11 demo, the show raised last year’s levels by triple digits and handily beat direct competition by high double digits.
 
Bowing Saturday, June 8, at 8 p.m. (ET), Sam & Cat earned a 6.1/2.0 MM among kids 2-11, up +103% over last year; and averaged 4.2MM total viewers, up +76%. The show also handily beat the next closest competitor (Disney Channel’s Good Luck Charlie) by +58% in the time period.
 
For the week, Nickelodeon earned a 2.7/888,000 among kids 2-11 (up +8%) and averaged 1.7MM total viewers, extending its streak of year-over-year gains to 19 straight weeks.
 
In Sam & Cat, Nickelodeon’s funny gals Jennette McCurdy (iCarly’s Sam Puckett) and Ariana Grande (Victorious’ Cat Valentine) are back as their respective iconic characters from iCarly and Victorious in this new spin-off comedy.  Sam & Cat follows feisty Sam and flighty Cat as they become best friends and unlikely roommates who start a babysitting service.  The series is created by award-winning executive producer Dan Schneider (iCarly, VictoriousDrake & Josh, Zoey 101).
 
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
 
 
  • anonymous

    Boy, do I miss the good old days of Nickelodeon.

    Kenan & Kel, All That (seasons 1-6), Cousin Skeeter, Journey of Allen Strange, Taina, the Brothers Garcia, etc. Nickelodeon used to be urban back in the days. Now any show starring a POC lead gets axed after just one season or two (see Just Jordan, True Jackson VP, How To Rock) while shows like this garbage (S&C is a horrible show) stay on. Sad. RIP golden age of Nickelodeon.

  • Nathan

    @anonymous
    Actually, True Jackson VP lasted for three seasons, and ended with 60 episodes, & had an ending. How To Rock was canceled due to low ratings, despite giving it many chances, and Just Jordan had to be canceled due to the writers strike, that effected many cable network/broadcast shows. Using a POC as an excuse is beyond stupid.

  • James

    @ Nathan

    Why not? We’re talking about premier’s right? Lead in or not, Victorious still had a larger opening in terms of views. And I’m not assuming that the next episodes won’t be big. I am simply saying that a decent opening does not determine the longevity of a show. Time does.But you are right. It could go either way. But generally speaking the next episodes usually have less views.

  • Beth

    He I’m your #1 fan your show is so tempting and Awsome!!!

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