Premiere of ‘Switched at Birth’ is Cable’s TV Number 1 Scripted Telecast at 8 O’Clock in Target 18-34s, 18-49s and 12-34s, ‘The Fosters’ Soars by Double Digits Over Week Ago Launch in Key Demos

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Switched at Birth

via press release:

Summer Season Premiere of “Switched at Birth” is Cable’s TV #1 Scripted

Telecast at 8 O’Clock in Target 18-34s, 18-49s and 12-34s

 

“The Fosters” Soars by Double Digits Over Week Ago Launch in Total Viewers and Key Demos; Cable TV’s #2 Scripted Show at 9 P.M. in Women 18-34/Millennials

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

In its summer season premiere, ABC Family’s award-winning and critically-acclaimed, “Switched at Birth,” ranked as Monday’s #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 (479,000/0.7 rating), Women 18-34 (393,000/1.2 rating), Adults 18-49 (855,000/0.7 rating), Women 18-49 (679,000/1.1 rating), Viewers 12-34 (835,000/0.9 rating) and Females 12-34 (706,000/1.5 rating).

 

  • “Switched at Birth” posted sizeable gains over ABC Family’s summer 2012 8 p.m. average in target demos: by 34% in Total Viewers (1.66 million vs. 1.24 million), by 16% in Adults 18-49 (855,000 vs. 738,000), by 20% in Women 18-49 (679,000 vs. 564,000), by 13% in Viewers 12-34 (835,000 vs. 742,000) and by 20% in Females 12-34 (706,000 vs. 590,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Fosters” surged over its week-ago series launch by double digits in key demos, standing as cable TV’s #2 scripted telecast in the hour in Women 18-34 (379,000/1.1 rating), Viewers 12-34 (977,000/1.0 rating) and Females 12-34 (798,000/1.8 rating).

 

  • “The Fosters” built on its lead-in in core Millennials: by 17% in Viewers 12-34 (977,000 vs. 835,000) and by 13% in Females 12-34 (798,000 vs. 706,000).

 

  • Week to week, “The Fosters” climbed by 20% in Total Viewers (1.70 million vs. 1.42 million), by 8% in Adults 18-34 (480,000 vs. 445,000), by 10% in Adults 18-49 (781,000 vs. 711,000), by 36% in Viewers 12-34 (977,000 vs. 719,000) and by 25% in Females 12-34 (798,000 vs. 636,000).

 

 

Source: NTI, U.S. ratings, Live +SD, 6/10/13; Summer 2012: 5/28/12-8/26/12.

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