ABC Family's 'Pretty Little Liars' Season 4 Premiere is the Most-Tweeted Season Premiere in TV History; 'Twisted' is Net's Biggest Drama Launch in 2 Years

Categories: Network TV Press Releases

Written By

June 12th, 2013

Pretty Little Liars

via press release:

Season 4 Premiere of “Pretty Little Liars”, “A Is for A-L-I-V-E,” is the #1 ‘Most Tweeted’ Season Premiere in TV History with Nearly 1.3 Million Tweets

~ #1 TV Telecast in Females 12-34 and #1 Scripted Cable TV Telecast in Total Viewers ~Cable TV’s #1 Telecast Across Target 18-34s, 18-49s and Viewers 12-34

~Posts Double-Digit Percent Gains Over Summer 2012’s Debut in Key Demos


Launch of “Twisted” Becomes ABC Family’s Most-Watched Drama

Premiere in Two Years Across Target 18-34 and 12-34 Demos

~ Cable’s #1 Show at 9PM in Millennials; #1 Scripted Original Cable Show in Key 18-34s

~Towers Over Network’s Summer 2012 Time Period Average Across the Board



“Pretty Little Liars” (8:00-9:00 p.m.)


Against the “NBA Playoffs” on ABC and the live semi-finals for NBC’s “The Voice,” the Season 4 premiere of ABC Family’s award-winning, social media powerhouse, “Pretty Little Liars” – “A Is for A-L-I-V-E” -- became the #1 “most tweeted” season premiere in TV history, amassing nearly 1.3 million tweets by more than 482,000 unique contributors, surpassing the recent season premiere of AMC’s “The Walking Dead” (2/10/13) by 29%, or by more than 286,000 tweets. Impressively, “Pretty Little Liars” now accounts for the Top 4 most-tweeted TV series episodes of all time with its Summer 2012 and Spring 2013 finales and the Winter 2013 premiere.


Jenn Deering Davis, Co-Founder of Union Metrics said: “With Pretty Little Liars, ABC Family has demonstrated why they are leading the social TV revolution. They have created a digital strategy that seamlessly integrates social media with the TV viewing experience. As a result, they have been able to harness fans’ enthusiasm for the show and create a thriving online community that wants to interact in real-time with each other and official show accounts. This type of sustained interaction over time has translated into social engagement that continues to grow season over season.”


  • “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Females 12-34 (1.85 million/4.1 rating) and Female Teens (774,000/6.6 rating), cable TV’s #1 telecast in Adults 18-34 (1.28 million/1.9 rating), Women 18-34 (1.08 million/3.2 rating), Adults 18-49 (1.62 million/1.3 rating), Women 18-49 (1.35 million/2.1 rating) and Viewers 12-34 (2.11 million/2.3 rating), and cable TV’s #1 scripted telecast in Total Viewers (2.97 million).


  • At 8 o’clock, “Pretty Little Liars” was TV’s #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, and the #1 scripted TV telecast in Adults 18-34, Adults 18-49 and Women 18-49.


  • The Season 4 premiere surpassed the series’ Summer 2012 Season 3 launch (6/05/12) by solid margins across all target demos including by 31% in Adults 18-34 (1.28 million vs. 980,000), by 15% in Adults 18-49 (1.62 million vs. 1.41 million) and by 11% in Viewers 12-34 (2.11 million vs. 1.91 million). In fact, this was the series’ best summer premiere on record in Adults 18-34 and Women 18-34.





“Twisted” (9:00-10:00 p.m.)


Facing stiff competition that included the “NBA Finals” on ABC and “America’s Got Talent” on NBC, the series’ launch of “Twisted” ranked as ABC Family’s most-watched drama series launch in two yearssince “The Nine Lives of Chloe King” –  in Adults 18-34 (510,000/0.8 rating), Women 18-34 (435,000/1.3 rating), Viewers 12-34 (996,000/1.1 rating) and Females 12-34 (901,000/2.0 rating), ranking as cable TV’s #1 telecast in the hour in key Millennials. Moreover, it ranked as the #1 original scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.


Editor’s note: This was the second airing of the pilot episode, which was originally previewed out of the Spring finale of “Pretty Little Liars.”


  • “Twisted” experienced solid gains versus its special preview out of the Season 3 finale of “Pretty Little Liars” (3/19/13) in key demos, including by 35% in Total Viewers (1.61 million vs. 1.19 million), by 11% in Adults 18-34 (510,000 vs. 460,000), by 13% in Adults 18-49 (662,000 vs. 584,000) and by 24% in Viewers 12-34 (996,000 vs. 804,000).


  • Against ABC Family’s Summer 2012 time period average, “Twisted” spiked by 57% in Total Viewers (1.61 million vs. 1.02 million), by 39% in Adults 18-34 (510,000 vs. 368,000), by 26% in Adults 18-49 (662,000 vs. 524,000) and by 56% in Viewers 12-34 (996,000 vs. 638,000)


Source: NTI Live + Same Day, 6/12/13; Social Media Sources: SocialGuide. Summer 2012: 5/28/12-8/26/12.

  • Brandy

    Yay PLL!

  • Matt

    Therefore, TVD left out TWISTED on the list. It scored a 0.6!

  • rob60990

    PLL did fantastic in A18-34.

  • Nikki

    This is so pathetic.. they are shoving Twisted down everyones throats in hopes it will be a good show. This press release is pathetic. They are airing the pilot episode like a 100 times this week and next week. How desperate are they. I will say this now.. if they keep this crap over TLG im done. No more ABCFamily.. they will be just like the CW.

  • Rachel

    Hmm, Twisted may have been the most watched debut in 2 years but Jane By Design was two points ahead in the 18-49.

    Anyway, ABCF seems pretty happy with The Fosters and Twisted this week.

  • Nikki

    @ matt no it didnt get .6 it got .5. Nice try though.

  • Ron

    Next week will tell everything.Right now,those are not amazing numbers.

  • Michael

    I believe PLL was named the most tweeted series, last season.

  • Nikki

    Oh watch and see both shows hit lows next week.. Twisted for sure.

  • Ron

    Flopisted.I agree with Rachel,the demo is the only thing that matters.

  • shane

    Nikki sounds like a bitter bitch.

  • Matt

    1.6 million and 0.5 is pretty damn good for a repeat leading out of PLL, if you ask me. ABCF does seen happy with TF and Twisted and tht doesn’t mean bad for TLG at all. It depends on how everything rolls out. And don’t forget how bunheads hasn’t been renewed yet either

  • John A

    PLL Most Tweeted? Why booast that nonsense?

  • Ron

    @Shane that was so rude!Grow a pear. I doubt Twisted will go up alot next week and the only reason why i debuted high in total viewers is because of PLL and it’s premiere.Jane By Design had a high debut in repeat and look how that turned out…

  • Five

    Even 4 seasons in, PLL is still killing it. No other show on ABCF even comes close.

  • Brandy

    PLL &Switched at Birth are abcfamilys best shows, though I like Lying Game & Bunheads too.

  • EatMorePez

    Ummmm . . . mentioning The Nine Lives of Chloe King as some sort of high water mark, may not be the best strategy for a network press release.

  • TV#1

    I loved the Twisted pilot. I hope it can rate better next week. Personally, I think it could turn out to be the best original series ABC Family has ever put out there.

    I am happy about PLL ratings. It is nice to see it do well. And I still hope The Lying Game gets renewed. I like all these teen mystery shows that ABC Family is producing. I would love to see PLL, The Lying Game, Twisted, and the Pretty Little Liars spinoff all out there at the same time.

  • tasha

    the pilot for twisted was a huge bore and less than 50% retention doesn’t seem like anything to write home about. as long as sab and fosters continue to do well i don’t really care for the other shows.

  • Alan

    Twisted did great for a repeat, I can see it doing better next week.

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