ABC Family’s ‘Pretty Little Liars’ Season 4 Premiere is the Most-Tweeted Season Premiere in TV History; ‘Twisted’ is Net’s Biggest Drama Launch in 2 Years

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Pretty Little Liars

via press release:

Season 4 Premiere of “Pretty Little Liars”, “A Is for A-L-I-V-E,” is the #1 ‘Most Tweeted’ Season Premiere in TV History with Nearly 1.3 Million Tweets

~ #1 TV Telecast in Females 12-34 and #1 Scripted Cable TV Telecast in Total Viewers ~Cable TV’s #1 Telecast Across Target 18-34s, 18-49s and Viewers 12-34

~Posts Double-Digit Percent Gains Over Summer 2012’s Debut in Key Demos

 

Launch of “Twisted” Becomes ABC Family’s Most-Watched Drama

Premiere in Two Years Across Target 18-34 and 12-34 Demos

~ Cable’s #1 Show at 9PM in Millennials; #1 Scripted Original Cable Show in Key 18-34s

~Towers Over Network’s Summer 2012 Time Period Average Across the Board

 

 

“Pretty Little Liars” (8:00-9:00 p.m.)

 

Against the “NBA Playoffs” on ABC and the live semi-finals for NBC’s “The Voice,” the Season 4 premiere of ABC Family’s award-winning, social media powerhouse, “Pretty Little Liars” – “A Is for A-L-I-V-E” — became the #1 “most tweeted” season premiere in TV history, amassing nearly 1.3 million tweets by more than 482,000 unique contributors, surpassing the recent season premiere of AMC’s “The Walking Dead” (2/10/13) by 29%, or by more than 286,000 tweets. Impressively, “Pretty Little Liars” now accounts for the Top 4 most-tweeted TV series episodes of all time with its Summer 2012 and Spring 2013 finales and the Winter 2013 premiere.

 

Jenn Deering Davis, Co-Founder of Union Metrics said: “With Pretty Little Liars, ABC Family has demonstrated why they are leading the social TV revolution. They have created a digital strategy that seamlessly integrates social media with the TV viewing experience. As a result, they have been able to harness fans’ enthusiasm for the show and create a thriving online community that wants to interact in real-time with each other and official show accounts. This type of sustained interaction over time has translated into social engagement that continues to grow season over season.”

 

  • “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Females 12-34 (1.85 million/4.1 rating) and Female Teens (774,000/6.6 rating), cable TV’s #1 telecast in Adults 18-34 (1.28 million/1.9 rating), Women 18-34 (1.08 million/3.2 rating), Adults 18-49 (1.62 million/1.3 rating), Women 18-49 (1.35 million/2.1 rating) and Viewers 12-34 (2.11 million/2.3 rating), and cable TV’s #1 scripted telecast in Total Viewers (2.97 million).

 

  • At 8 o’clock, “Pretty Little Liars” was TV’s #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, and the #1 scripted TV telecast in Adults 18-34, Adults 18-49 and Women 18-49.

 

  • The Season 4 premiere surpassed the series’ Summer 2012 Season 3 launch (6/05/12) by solid margins across all target demos including by 31% in Adults 18-34 (1.28 million vs. 980,000), by 15% in Adults 18-49 (1.62 million vs. 1.41 million) and by 11% in Viewers 12-34 (2.11 million vs. 1.91 million). In fact, this was the series’ best summer premiere on record in Adults 18-34 and Women 18-34.

 

 

 

 

“Twisted” (9:00-10:00 p.m.)

 

Facing stiff competition that included the “NBA Finals” on ABC and “America’s Got Talent” on NBC, the series’ launch of “Twisted” ranked as ABC Family’s most-watched drama series launch in two yearssince “The Nine Lives of Chloe King” –  in Adults 18-34 (510,000/0.8 rating), Women 18-34 (435,000/1.3 rating), Viewers 12-34 (996,000/1.1 rating) and Females 12-34 (901,000/2.0 rating), ranking as cable TV’s #1 telecast in the hour in key Millennials. Moreover, it ranked as the #1 original scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.

 

Editor’s note: This was the second airing of the pilot episode, which was originally previewed out of the Spring finale of “Pretty Little Liars.”

 

  • “Twisted” experienced solid gains versus its special preview out of the Season 3 finale of “Pretty Little Liars” (3/19/13) in key demos, including by 35% in Total Viewers (1.61 million vs. 1.19 million), by 11% in Adults 18-34 (510,000 vs. 460,000), by 13% in Adults 18-49 (662,000 vs. 584,000) and by 24% in Viewers 12-34 (996,000 vs. 804,000).

 

  • Against ABC Family’s Summer 2012 time period average, “Twisted” spiked by 57% in Total Viewers (1.61 million vs. 1.02 million), by 39% in Adults 18-34 (510,000 vs. 368,000), by 26% in Adults 18-49 (662,000 vs. 524,000) and by 56% in Viewers 12-34 (996,000 vs. 638,000)

 

Source: NTI Live + Same Day, 6/12/13; Social Media Sources: SocialGuide. Summer 2012: 5/28/12-8/26/12.

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