ABC Family's 'Pretty Little Liars' Season 4 Premiere is the Most-Tweeted Season Premiere in TV History; 'Twisted' is Net's Biggest Drama Launch in 2 Years

Categories: Network TV Press Releases

Written By

June 12th, 2013

Pretty Little Liars

via press release:

Season 4 Premiere of “Pretty Little Liars”, “A Is for A-L-I-V-E,” is the #1 ‘Most Tweeted’ Season Premiere in TV History with Nearly 1.3 Million Tweets

~ #1 TV Telecast in Females 12-34 and #1 Scripted Cable TV Telecast in Total Viewers ~Cable TV’s #1 Telecast Across Target 18-34s, 18-49s and Viewers 12-34

~Posts Double-Digit Percent Gains Over Summer 2012’s Debut in Key Demos


Launch of “Twisted” Becomes ABC Family’s Most-Watched Drama

Premiere in Two Years Across Target 18-34 and 12-34 Demos

~ Cable’s #1 Show at 9PM in Millennials; #1 Scripted Original Cable Show in Key 18-34s

~Towers Over Network’s Summer 2012 Time Period Average Across the Board



“Pretty Little Liars” (8:00-9:00 p.m.)


Against the “NBA Playoffs” on ABC and the live semi-finals for NBC’s “The Voice,” the Season 4 premiere of ABC Family’s award-winning, social media powerhouse, “Pretty Little Liars” – “A Is for A-L-I-V-E” -- became the #1 “most tweeted” season premiere in TV history, amassing nearly 1.3 million tweets by more than 482,000 unique contributors, surpassing the recent season premiere of AMC’s “The Walking Dead” (2/10/13) by 29%, or by more than 286,000 tweets. Impressively, “Pretty Little Liars” now accounts for the Top 4 most-tweeted TV series episodes of all time with its Summer 2012 and Spring 2013 finales and the Winter 2013 premiere.


Jenn Deering Davis, Co-Founder of Union Metrics said: “With Pretty Little Liars, ABC Family has demonstrated why they are leading the social TV revolution. They have created a digital strategy that seamlessly integrates social media with the TV viewing experience. As a result, they have been able to harness fans’ enthusiasm for the show and create a thriving online community that wants to interact in real-time with each other and official show accounts. This type of sustained interaction over time has translated into social engagement that continues to grow season over season.”


  • “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Females 12-34 (1.85 million/4.1 rating) and Female Teens (774,000/6.6 rating), cable TV’s #1 telecast in Adults 18-34 (1.28 million/1.9 rating), Women 18-34 (1.08 million/3.2 rating), Adults 18-49 (1.62 million/1.3 rating), Women 18-49 (1.35 million/2.1 rating) and Viewers 12-34 (2.11 million/2.3 rating), and cable TV’s #1 scripted telecast in Total Viewers (2.97 million).


  • At 8 o’clock, “Pretty Little Liars” was TV’s #1 telecast in Women 18-34, Viewers 12-34 and Females 12-34, and the #1 scripted TV telecast in Adults 18-34, Adults 18-49 and Women 18-49.


  • The Season 4 premiere surpassed the series’ Summer 2012 Season 3 launch (6/05/12) by solid margins across all target demos including by 31% in Adults 18-34 (1.28 million vs. 980,000), by 15% in Adults 18-49 (1.62 million vs. 1.41 million) and by 11% in Viewers 12-34 (2.11 million vs. 1.91 million). In fact, this was the series’ best summer premiere on record in Adults 18-34 and Women 18-34.





“Twisted” (9:00-10:00 p.m.)


Facing stiff competition that included the “NBA Finals” on ABC and “America’s Got Talent” on NBC, the series’ launch of “Twisted” ranked as ABC Family’s most-watched drama series launch in two yearssince “The Nine Lives of Chloe King” –  in Adults 18-34 (510,000/0.8 rating), Women 18-34 (435,000/1.3 rating), Viewers 12-34 (996,000/1.1 rating) and Females 12-34 (901,000/2.0 rating), ranking as cable TV’s #1 telecast in the hour in key Millennials. Moreover, it ranked as the #1 original scripted cable TV telecast in Adults 18-34, Women 18-34 and Women 18-49.


Editor’s note: This was the second airing of the pilot episode, which was originally previewed out of the Spring finale of “Pretty Little Liars.”


  • “Twisted” experienced solid gains versus its special preview out of the Season 3 finale of “Pretty Little Liars” (3/19/13) in key demos, including by 35% in Total Viewers (1.61 million vs. 1.19 million), by 11% in Adults 18-34 (510,000 vs. 460,000), by 13% in Adults 18-49 (662,000 vs. 584,000) and by 24% in Viewers 12-34 (996,000 vs. 804,000).


  • Against ABC Family’s Summer 2012 time period average, “Twisted” spiked by 57% in Total Viewers (1.61 million vs. 1.02 million), by 39% in Adults 18-34 (510,000 vs. 368,000), by 26% in Adults 18-49 (662,000 vs. 524,000) and by 56% in Viewers 12-34 (996,000 vs. 638,000)


Source: NTI Live + Same Day, 6/12/13; Social Media Sources: SocialGuide. Summer 2012: 5/28/12-8/26/12.

  • Jenny

    Week 2 will be more telling for Twisted, but if it drops like most shows tend to do in the second week it’s not going to be pretty.

  • platypus Perry

    For a re-airing of a pilot that didn’t do that well after a finale of PLL and then pulls in better numbers the second time around it is not all baD. Either way Twisted had a great leadin with PLL.

    The real test will come in next week when a ”NEW”episode will follow. Hopefully Twisted will bring in viewers from both airings and give abc family a solid performer.

    Either way abc family should have respect for its shows and let bunheads/lying game production crew, not to mention the Viewers and fans if they are coming back.

  • Brandy

    How can Twisted be thre biggest drama in 2 years when Switched at Birth got 3.3 million viewers for its premiere and that combined with a repeat of the pilot got 4.9 million viewers and was the biggest drama launch in network history?(Though I thought PLL and SL also had bigger, better premieres than SaB)?

  • Nikki

    @ brandy i was thinking the same thing. just goes to show you they are trying to spin things so it looks like it did better. Comparing it to JBD and Nine lives is a joke.. its not looking good for Twisted. But its still early to tell, next week will give a better idea. Although i will say they are replaying the episode a lot a little bit of overkill i think. Can we say shoving down throats much. geez abcfamily i thought you were better then this. Funny Bunheads nor the lying game had this much promotion or air time as these two new shows this year.

  • Nikki

    This press release makes me kinda sick.. so dissapointed in ABCFamily.

  • Brandy

    @Nikki, yeah considering both Nine Lives and Jane were”one &done”, is not the best comparison.Theyre also replaying The Fosters pilot a ton too btw.

  • Brandy

    @nikki, I think theyre talking 18_34/12_34 with Twisted being the best launch in 2_3 years where I found total viewers for Switched.Twisted mustve done better in the 18_34/12_34 than Switched and Jane but Switched did better in total viewers.

  • Dan

    Even though usually when ABC Family has 2 dramas premiere in the summer they cancel 1 and give the other a back order, in this case due to the lack of dramas that they currently have, they will likely give both The Fosters and Twisted back orders and cancel Bunheads and The Lying Game. (I can see The Fosters lasting a while like PLL and Secret Life)

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