UniMás Beats Telemundo by Double Digits in Key Demos on Tuesday Night with World Cup Qualifiers
via press release:
UNIMÁS BEATS TELEMUNDO BY DOUBLE DIGITS IN KEY DEMOS ON TUESDAY NIGHT WITH WORLD CUP QUALIFIERS
Mexico vs. Costa Rica and USA vs. Panama Reaches a Combined 6 Million Soccer Fans on June 11, 2013
MIAMI – JUNE 12, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, today announced that its live coverage of the World Cup Qualifiers featuring Mexico vs. Costa Rica and USA vs. Panama reached a combined 6 million viewers who tuned in to watch all or part of the matches on UniMás.
The broadcasts of Mexico vs. Costa Rica and USA vs. Panama helped position UniMás as the No. 2 Spanish-language network for the entire night, behind its sister network Univision and surpassing Telemundo by +44% more Total Viewers 2+, +72% more Adults 18-49 and +84% more Adults 18-34.
Airing live on Tuesday, June 11 from 7:54 p.m. to 10:11 p.m., the Mexico vs. Costa Rica match on UniMás reached 5.1 million viewers and averaged 2.8 million Total Viewers 2+, 1.7 million Adults 18-49 and 954,000 Adults 18-34. In fact, the Mexico vs. Costa Rica World Cup Qualifier on UniMás out-delivered Telemundo’s most recent World Cup Qualifier broadcast on Friday, June 7 featuring Panama vs. Mexico by +8% more Total Viewers 2+, +14% more Adults 18-49 and +36% more Adults 18-34.
From 10:11 p.m. to 12:12 a.m., UniMás dedicated live coverage to USA vs. Panama in a match that reached 3.2 million total viewers. The World Cup Qualifier averaged 1.2 million Total Viewers 2+, 714,000 Adults 18-49 and 349,000 Adults 18-34. In fact, USA vs. Panama ranks as the highest rated U.S. Mens National Team World Cup Qualifer played on U.S. soil on any Univision Deportes platform in over four years – since USA vs. Mexico on February 11, 2009. This was also the highest rated non-Mexico match for the U.S. Mens National Team on any Univision Deportes platform since USA vs. Ecuador on October, 11, 2011.
Source: The Nielsen Company, NPM, L+SD data.