'CBS This Morning' Posts Year-to-Year Gains in Adults 25-54, Viewers & More

Categories: Press Releases

Written By

June 13th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+30%), ADULTS 25-54 (+14%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS HOUSEHOLDS (+24%), WOMEN 25-54 (+25%) AND WOMEN 18-49 (+17%)

 

“CBS THIS MORNING” ADDED +670,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

“CBS THIS MORNING” CLOSED THE GAP WITH NBC BY NEARLY A MILLION VIEWERS

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+30%), adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as households (+24%), women 25-54 (+25%) and women 18-49 (+17%). CBS THIS MORNING added +670,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending June 7, 2013. For the week ending June 7, CBS THIS MORNING improved its competitive position with NBC, closing the gap by 925,000 viewers.

 

CBS THIS MORNING

Week Ending June 7, 2013                 Week Ending June 8, 2012                       % Change

Viewers

2.90m                                                  2.23m                                                         +30%

 

Adults 25-54

0.8/6                                                    0.7/5                                                          +14%

 

Households

2.1/8                                                    1.7/7                                                           +24%

 

Women 25-54

1.0/7                                                    0.8/6                                                          +25%

 

Women 18-49

0.7/5                                                    0.6/5                                                          +17%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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