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TV Ratings Wednesday: 'Stanley Cup Finals' Soar, 'The American Baking Competition' Up, 'How to Live With Your Parents' Down

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June 13th, 2013

Stanley cup final 2013 game 1

Scoreboard NBC FOX UNI CBS ABC CW
Adults 18-49: Rating/Share 2.4/7 2.3/7 1.4/4 1.2/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.3/8 2.0/7 1.3/5 0.7/2 0.8/3 0.2/1
Total Viewers (million) 6.423 5.595 3.573 6.444 4.047 1.165

Due to the nature of live sports programming the ratings for NBC (NHL Stanley Cup Finals) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was the number one network in adults 18-49  while CBS was on top with total viewers.

On NBC, Stanley Cup Finals Game 1 scored a 2.4 adults 18-49 rating from 8-11PM, up 140 percent from a 1.0 fast national for last year’s game 1 on May 30, 2012. It undoubtedly helped that this year’s series is between two big hockey markets instead of Los Angeles and New Jersey. Since this game went into triple overtime, ending at 1:06AM Eastern, its final numbers will almost certainly be adjusted.

On FOX, MasterChef earned a 2.2 adults 18-49 rating at 8PM, up 4 percent from last week's 2.1 and a 2.4 adults 18-49 rating at 9PM down 8 percent from  last week's 2.6.

On ABC, Family Tools matched last week's series low 0.9  adults 18-49 rating. How To Live With Your Parents (For the Rest of Your Life) earned a series low 1.2 down 8 percent from last week's 1.3 adults 18-49 rating. The Lookout garnered a 1.1 adults 18-49 rating, even with last week.

On CBS, The American Baking Competition earned a 1.2 up 9 percent from last week's 1.1 adults 18-49 rating.

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Overnight ratings for Wednesday, June 12, 2013:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 NBC Stanley Cup Finals - Live (8-11PM) - Live 2.4/7 6.42
FOX MasterChef 2.2/6 5.21
CBS The American Baking Competition 1.2/4 5.88
ABC The Middle - R 1.0/4 4.53
CW Arrow - R  0.3/1 1.27
8:30 ABC Family Tools 0.9/3 3.73
9:00 FOX MasterChef 2.4/7 5.98
ABC Modern Family - R (9-9:31PM) 1.2/4 4.25
CBS Criminal Minds - R 1.2/3 6.29
CW Supernatural - R 0.4/1 1.06
9:30 ABC How To Live With Your Parents… (9:31-10PM) 1.2/3 4.02
10:00 CBS CSI - R 1.4/4 7.16
ABC The Lookout 1.1/3 3.88

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via press note:

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • John K.

    ^^ The Canadians would bring in big numbers for Canada (just like Toronto does), but not for NBC. Anyway, is the second game (Saturday) airing on NBC too?

  • torontomatt

    leafs would bring in more numbers than the habs. bruins leafs game 7 averaged 5-6 million viewers in a country of (32 million people) now those are numbers!

  • Capitalist Infidel

    John, no, it’s on NBCSN. Don’t ask me why. I’ve got it but it’s not in that many homes. At least I don’t think it is. I know my mom doesn’t have it.

  • Russ

    Wow, CBS’ American Banking Contest beat Hockey and Masterchef in viewers, that’s something.

  • Mert Uzun

    CSI is unbelievable

  • CBSviewer

    I think there is a lot of people watching CSI but many of them wait until summer. Anyway this Show is CBS’s biggest hit with NCIS :)

  • Joseph A

    1st , Good to see American Baking growing even though I wish it was not up against Master Chef, also even if they did not win the demo , CBS did win in viewers that sort of surprised me.
    +
    As for Master Chef , I like the show ,but the production has a feel this season that feels fake / forced , which was less of the case last season.

  • Joseph

    If a Canadian-based NHL team has to make the finals, NBC would prefer the Toronto Maple Leafs, since the Leafs still have a huge fan base in upstate New York, going back to the days of Foster Hewitt’s radio broadcasts over a 50,000-watt station in Toronto.

    In fact, before the Buffalo Sabres came into existence, telecasts of Leafs’ games on Toronto’s CBLT (the flagship of the CBC) often drew more Buffalo viewers than any of the (then) three local stations.

    Prior to 1970, anywhere in New York State north of Poughkeepsie would be considered “Leafs Country”.

  • rgxx

    MasterChef rocked last nite – that was different!

  • John K.

    Crazy that NBC won’t air Sat June 15th game on NBC. Monday June 17th there’s the Voice, I’m guessing Wed June 19th game will be on NBC? If required: Sat June 22nd, Monday June 24th and Wed 26th games could all air on NBC, as they don’t interfere with any new programming. If there is a Game 7, I could see it going over 3.0 easily, maybe even 3.5.

  • Matt

    2 and 3 are on NBCSN. The rest are on NBC.

  • Edward

    Actually it might be Montreal. I see a lot of games with Montreal with Boston and they were getting 700 000k for games during the regular season. That is huge for the NHL during the season or NBC huge.

  • Mike

    NBC always wants a game or two on NBC Sports to raise awareness of the network

  • Max Vrany

    @John K., Games 2 & 3 are on NBCSN, Games 4-7 (5-7 if necessary) are on NBC.

  • Ryan

    That 2.4 prelim for hockey may be pretty overinflated. Keep in mind that number includes the 3 OT part for the Pacific Time Zone since that part ran 8-10PM out there. When the finals come in it will reflect 5-8PM portion for the Pacific Time zone since that is when it was scheduled to run.

  • Melanie P.

    Happy to see that the American Baking Competition is rising! It has been fun watching the competition. Excited for Big Brother to start in a couple of weeks and they have been showing the promotions for it during just about every commercial break for the last month it seems.

  • Forgedias

    Only a Leaf fan would say Toronto would actually be a good draw for an NHL final for TV ratings in the US. The only Canadian team I think that can get decent ratings in the US is Montreal. Montreal in their Cup heydays created a ton of fans around North America. They are good draws to teams when they visit teams in the US. Most importantly they draw very well against teams in hockey markets. Toronto with the exception of this year, has missed the playoffs for 9 straight years. They draw well in Canada because of where they are located, but that is all.

    Having Chicago and Boston in the finals is gold for NBC, the fact they don’t want to pre-empt any summer show is really short sighted. Its summer, who cares about those shows. They should have game 2 on all their platforms.

    As to the comment about hockey being a niche sport. Yup I agree with that, but if NBC gets the right teams in the finals, I would not be shocked if Hockey pulls better ratings then the World Series. Baseball has been on a steady downward spiral. Hockey despite the recent lockout, has recovered and their gate attendance has actually improved from last year. The TV ratings are up and NBC has a cheap 10 year agreement with the NHL because no network was willing to pony up more money. NBC only spends 200 million a year for the rights. Look at what the NFL, NBA and baseball get and you realize this is a huge bargain for NBC. Very smart thinking on NBC to invest in the NHL.

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