Disney Junior’s ‘Sofia the First’ Soars to #2 Telecast Ever in Total Viewers and Series High in Boys 2-5
via press release:
On Friday, June 14, Disney Junior’s Sofia the First on Disney Channel delivered its #2 telecast of all time in Total Viewers – behind only its January 11 launch – set a series high in Boys 2-5, a 2–month high in Kids 2-5 and Girls 2-5 and near 4-month high in Women 18-49. Sofia the First stood as Friday’s #1 TV across target preschoolers and was the #1 preschool cable TV telecast in Total Viewers (#3 overall) and Women 18-49. Led by Sofia, the Disney Junior block aired Friday’s Top 3 TV telecasts in Kids 2-5 and Girls 2-5, and the Top 5 preschool cable TV telecasts in Total Viewers.